Get the Shape – Book Project Day 9

Good research makes for a good book.  We all ought to know that, because good research gives you a foundation to build on.  Research should never stop, because the more you write, the more you will remember or discover ideas that you wish to incorporate into your finished product.  This is something to be careful […]

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Writing Project Day 8 – The Trend is Your Friend

When we were younger, many of us wanted to set the trend, now I'm just happy if I can recognize it.   I borrowed the expression "The Trend is Your Friend" from James Dines, the publisher of a financial newsletter known as the Dinesletter. It is one of, if not the oldest financial newsletter, dating back […]

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Day 7 of Jeff's Book Project – On Writing

When a golfer scores a birdie, it's a celebration, regardless of their level of skill.  If you are a golfer, you know that getting a birdie can really get you pumped up and lead to greater things on the remaining holes.  It can also lead to a loss of focus, and a horrible shot that […]

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Book Project Day 6 – Go With What You Know

This has been an amazing day for me and my first book writing project.  For over two years I have been blogging.  It started with posts that were nothing more than words that were laid down and most likely never read by anyone other than me.  Over time, those posts became more targeted and meaningful, […]

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Book Project Day 4 – Find That Voice

Cheryl Crow wrote that Every Day is a Winding Road.  And that is how my book writing project went today; just as I was getting started I made a U-turn. Something was bothering me about the road I was on.  Either that or maybe I had to see it in a new way.  So, I […]

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What is Social Media? It's Inviting

As I polish a few presentations I will be presenting at a conference later this week (see tomorrow's post for new media rules for trade show and conference) — I once again have to pay respect to that question that will be on the minds of at least 50% of the audience members:  What is […]

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The Marketing Law of Least Effort

If you are still pounding out electronic newsletters, better known as ezines or enewsletters, then you need to consider that you are violating The Marketing Law of Least Effort.  Here's The Law: The Marketing Law of Least Effort: Least effort always leads to the best result. When you send an ezine, it takes some effort […]

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Sales and Marketing Leadership: Exploit the Gap

It is human nature to work hard to improve.  The challenge may determining where to apply your efforts.  If you focus on your most important actions, you will make progress. However, every entrepreneurial marketer knows the juicy opportunities, the ones that nobody is presently serving, lie within the gaps between the worn out ruts of […]

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Speed Blogging – How to Write in Layers

If you are looking for a way to speed up the creation of quality blog posts, consider writing in layers.  The idea is to first get the framework of your post together.  Then you write it, shape it, color it, polish it, and finally dress it up for the audience you are targeting.  I was […]

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Full Disclosure Blogging Revisited – New FTC Guidelines

On Friday, October 9th I made a post about the practice of disclosing affiliate partnerships and relationships on your blog.  That post was the result of some observations of things on blogs and social media sites that have been bothering me, and as it turns out, the FTC – Federal Trade Commission has been studying […]

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