One thing I've learned from my work with clients and my presentations to thousands of audience members in dozens of industries, is that most small business are just getting started with social media. And their concerns with using it cover a range of challenges, with an equal number of associated emotions. Mostly, they want to […]
Lighten Up Your Social Media Life
August 3, 2010 by Jeff Korhan
There is an emerging trend on the social networks to lighten up or simplify your approach, methods, and even your content. One very plausible reason for this is to be consitent with the times. This economy is teaching us to be efficient. This means developing more sustainable methods in all that you do, including social […]
Beta Your Small Business Innovations
August 2, 2010 by Jeff Korhan
One of the trends that has emerged in recent years is the concept of beta testing new product and service developments before they are ready for prime time. Software and technology companies in particular focus on intensive development efforts in order to release their latest technologies on a timely basis. You can do the same. […]
Social Media Emotions
July 26, 2010 by Jeff Korhan
Given that social media networking and marketing is largely a human experience, it is logical that one can use it to tap into those common human emotions that we all share, which naturally includes needs and wants, and everything that is associated with them. Next week I'll be presenting a social media program to an […]
The Social Media Convergence Strategy
July 21, 2010 by Jeff Korhan
If you are going to achieve results for your small business with your social media networking and marketing, there is one thing that you have know. This is not a linear game where you can expect results by following a predictable formula. Nevertheless, there is some predictability in its apparent randomness that you can take […]
Blog Banner Blues
July 15, 2010 by Jeff Korhan
If you are familiar with my two-year old banner, you can see that I'm livin' large these days! Living Large My new blog banner is definitely out of scale, but we decided to load this version up to get a look at it in its native environment. What I have come to learn is that […]
Social Media Video Behind the Scenes
July 14, 2010 by Jeff Korhan
What can distinguish your small business is probably something that you do ever day in your business, and probably have fun doing it – but that most of your customers, and none of your prospects ever see. Behind The Curtain What is it? That's for you to determine. But I am going to suggest that […]
Watch Your Social Media Language
July 13, 2010 by Jeff Korhan
Skilled social media practitioners are always mindful of their keywords for search engine and social media optimization. But that's not what this is about. There is another language that affects the effectiveness of your social media message in even subtler ways. I'm talking about the words that can add an element of style to your […]
Cross-Collaboration with Social Media
July 11, 2010 by Jeff Korhan
If you are using social media to collaborate, then I also hope you are using it to cross-collaborate. What is Cross-Collaboration? Every one of your customers benefits from your experience with the one that preceded them. So then, why shouldn't they all benefit from every collaborative effort you have that follows? In my mind, this […]
Helping Small Businesses Embrace Social Media
July 7, 2010 by Jeff Korhan
The adoption rate of new media by small businesses is still, by any measure, much closer to zero than 50%. There are some recent developments that suggest we may finally be moving closer to improving on those numbers. So, lets put on our small business hats (we wear many of them!) and take a look […]
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