Magnetic Marketing: The Art of Attracting Business

This is Episode 57 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. According to Joe, “The single most powerful force for growing a business is […]

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Build an Audience with Podcasting in 2016

If you were starting today, would you choose podcasting as the primary channel for building an audience to support your business? Before you answer, first consider the relevant qualities of the various media channels, such as websites, blogs, newsletters, and social media. #1 – Ownership – You either rent or own it #2 – Audience […]

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Digital Innovation: How Millennials are Redefining Work

This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation). The Boundaryless Generation More than technology, it […]

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Content Experiences: How to Create More Impact with Less

This is Episode 52 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Robert Rose uncomplicates the practice of content marketing for us. We hear a lot about creating outstanding content, but more important is how it is strategically designed to create remarkable content experiences. Robert Rose is in the business of helping […]

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Buyer Personas: Insights for Experience Driven Marketing

This is Episode 51 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Adele Revella provides shares valuable insights into understanding what your buyers are thinking throughout the buyers journey. Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your […]

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Instinctive Action: How to Maximize Personal Productivity and Energy

This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. Jason notes there are many roads one can take to a destination, […]

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Buyers Journey: Mining Insights that Drive Results

This is Episode 48 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Nimble founder Jon Ferrara returns to the show to discuss how the buyers journey has changed and what we need to do to change with it. Prior to Nimble, Jon founded Goldmine in 1989 with a college friend, which he turned […]

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Meditation Practice: How to Be a Better You

This is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we are going to talk about a subject I am very passionate about, and that is the meditation practice and how to implement a meditation routine in your daily life. You may be wondering why meditation is being discussed on a […]

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Adaptive Content: How to Map and Manage the Buyers Journey

This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. […]

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Style is the New SEO

Superb Systems SEO Consultants announced changes that will affect your business SEO. search engine optimization (SEO), the most notable will be favorably ranking sites that are mobile­ responsive. It’s a fact that more than 50% of all web searches are performed with a mobile device. SEO specialist Silver Dollar SEO naturally sees little value in […]

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