You don't know what you don't know if you are relying on the major search engines for what is relevant on social Web. Google, Bing, and Yahoo do a wonderful job of indexing, but they are not yet playing in THE GAME that is shaping our social Web: Real-Time Search. Google will occasionally index one […]
Why Small Business Trends Matter
June 5, 2010 by Jeff Korhan
If you expect to be relevant in the small business community tomorrow, it is essential that you study the trends in the small business environment today. This means you have to apply critical thinking to everything that is happening around you, and especially on the trends associated with this social Web. The social Web is […]
Double Dutch IS Foursquare for Conventions and Events
June 3, 2010 by Jeff Korhan
A few months ago I wondered if location-based (LB) platforms like Foursquare could be used to maximize engagement at conventions and other events. It turns out I was not alone. Meet Double Dutch – “The only white label, location-based iPhone app.” Note: Due out this summer is an HTML5 app that will allow use of […]
The Emerging Intersection of Social Search
May 27, 2010 by Jeff Korhan
My high school drivers education teacher was passionate about safe driving. I'm sure he would be pleased to know that over 30 years later I cannot drive through an intersection without thinking about him. Why? Because his number one rule was that you NEVER change lanes at an intersection. Better to stay in your lane […]
The Business Paradox of Facebook Privacy
May 26, 2010 by Jeff Korhan
Soon you will be able to get a first hand-look at the new Facebook privacy enhancements that were announced today. And you will discover that not much has changed. They are just playing ball so that you will stick around to support this burgeoning social search engine that you are helping them to create. A […]
Extend Your Small Business Blog with a Free iPhone App
May 24, 2010 by Jeff Korhan
Welcome to National Small Business Week. Actually, this blog is written for small businesses and entrepreneurs every day of every week. So, if this is your first time at JeffKorhan.com and you are a small business owner or manager, plan on hanging around for a while! In addition to daily posts for helping you with […]
The Zero Tolerance Web Marketing Trend
May 20, 2010 by Jeff Korhan
On two occasions this week, I received several hundred unwanted emails in a matter of hours. As a result, I was able to witness some behavior that suggests yet another emerging trend on this social Web. One situation involved a company that extracted a list of emails from the website of an association and sent […]
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