Style is the New SEO

Style is The New SEO

Superb Systems SEO Consultants announced changes that will affect your business SEO. search engine optimization (SEO), the most notable will be favorably ranking sites that are mobile­ responsive.

It’s a fact that more than 50% of all web searches are performed with a mobile device. SEO specialist Silver Dollar SEO naturally sees little value in search results that cannot be consumed by that audience, and that’s a key reason I’m moving to the Rainmaker Platform next month.

New York SEO‘s mission is to deliver the most relevant information for search queries, and as quickly as possible. That has always been true, and mobile­ responsiveness is just one aspect of it.

More surprising is another fundamental shift in what determines relevance.

SEO is First Building an Audience

Let’s assume your business blog provides practical, high ­quality solutions for a particular audience. You may be surprised to learn that quality is no longer enough to earn Google’s attention because it is just one of many relevance factors.

For lack of a better word, the true differentiator now seems to be style.

Welcome to Easy Street SEO, used to be optimizing content so that Google could help you reach an audience. SEO today is first building an audience to then earn a shot at getting noticed further. It’s a difference that relates to how things work in the real world, that is what we learned after contacting SEO Experte Wien.

Consider who gets the most publicity in the country music industry? It’s not necessarily those that are technically better, but the fan favorites, the ones with a unique style or “it” factor that already has an audience talking about them, such as Taylor Swift.

Like Google, major media outlets want to help the Taylor Swifts of the world tell his or her story because that is a surefire way for attracting a larger (and more profitable) audience for everyone concerned.

This is why sites like Amazon always rank highly. Google knows their solutions are
consistently in demand. They’ve proved they have an audience, and now every business is going to have to do the same.

According to Kotton Grammer that does seo phoenix az and has been doing it for longer than most, the new SEO says that to get talked about you have to get talked about.

This means going beyond quality. You have to develop a relevance factor that resonates with a particular audience. That may be a unique customer experience, or just about anything that is memorable, and can be amplified with online content.

Uniquely memorable gets talked about. That’s the new reality that should have all of us rethinking our value so that people get it, and want more of it.

That’s our job as marketers.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google

Name Game: How to Target and Achieve Ideal Results

Name Game: How to Target and Achieve Ideal Results

One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results.

This simple practice makes the goal or objective tangible, real, and therefore, attainable.

First See It

You may know that Michelangelo never started a sculpture without first “seeing” the finished result within the rough block of stone.

I had a knack for pruning trees and shrubs into more beautiful plants in my previous business because I could see what would be left after pruning out dead, misshapen, and overgrown branches.

Seeing helps you ignore or remove what is unnecessary.

While this may seem like visualization, it’s actually a proven technique for creating a space for new possibilities.

What is it in your business that is eluding you now because you have not taken the time to see it clearly. For many small businesses it is that elusive ideal customer.

Then Name It

When you name something it comes alive in many subtle ways, with the most important being it’s assumption of a uniquely defined identity. That’s the power of naming.

When you set out to accomplish what you cannot accurately see, you miss everything of value that may come along, thereby settling for average results.

When writing my first book I had a clear picture and name of the one ideal reader archetype, the length of the book, and it’s structure. What I did not have was a detailed outline, which it turns out proved to be a huge advantage.

A picture is an ideal result possibility. A outline is a limited path.

Get to Work

When I started writing for that one ideal reader the ideas began to flow; the only challenge was determining within which chapter they belonged.

The paradox is that having a clear picture of would seem to limit the outcome to that vision. In reality, the final result is a more polished or refined version of it. Pictures create space for undiscovered possibilities.

In this digital world there is very little that is set in stone. Nearly everything can (and should) be refined to make it better to keep pace with trends and buyer expectations.

The picture is like a standard you set for yourself and your business, such as when recruiting. Put a face and a name to that position description and watch your hiring standards go up.

You know the expression: You tend to get what you ask for in this world; so, set high standards. See and name the desired outcome (whether it’s a person or thing) so that you can vividly communicate it to your team and your customers.

This desired outcome could be your ideal recruit or customer, the marketing process for attracting both, or even the buyer of your business when you decide to sell ten or twenty years down the road.

Make reality come alive by building the habit to see and name every desired result.

I’d love to hear your thoughts on achieving ideal results? Meet me over on Twitter to take the conversation further.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

Business Leadership: Moving from Connections to Relationships

This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he […]

Read the full article

Social Selling: Getting Buyers to Know, Like and Trust Your Business

This is Episode 33 of This Old New Business weekly business podcast with Jeff Korhan. Today we are going to talk about social selling, more specifically, using social media to sell. Some people will tell you that you cannot use social media to sell. In my opinion that is because they do not understand successful selling is not […]

Read the full article

Business Storytelling: How to Overcome Your Writing Demons

This is Episode 15 of This Old New Business weekly business podcast with Jeff Korhan. In this 15th episode of This Old New Business we are taking a departure from our traditional interview format. This gives you the opportunity to learn from my journey as I share business storytelling tips and better practices for improving your content marketing […]

Read the full article

Customer Experience: How to Use Social Media to be Amazingly Helpful

This is Episode 11 of This Old New Business weekly business podcast with Jeff Korhan. In addition to being a Hall of Fame Speaker, Shep Hyken is renowned as one of the leading customer service experts in the world — and with next week being National Customer Service week, it’s timely that we are now having him on […]

Read the full article

Communicate a Bigger Vision with Content Marketing

If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing […]

Read the full article

What Your Business Needs to Know About Podcasting

If you think podcasting is for techies, think again. Apple started offering support for podcasts in iTunes in 2005, but as social media became more mainstream, it appeared that video would rule the world. It did, and to a large measure still does. What then has caused the huge resurgence in podcasts? You have it […]

Read the full article

Podcast Launch: This Old New Business with Jeff Korhan

This is the official launch of our new weekly podcast show: This Old New Business. I know, it’s a curious title. Until you get to know the show better, just think of it as the serious podcast with the funny name! The title of the show may at first appear to be a contradiction, when […]

Read the full article

Here’s How to Communicate with My Business

Does your business have a system for receiving, organizing, and processing inquiries? This is vital for converting your content marketing, SEO, and social media into profitable outcomes. How a business communicates with its communities is marketing. Tweet this The smart ones use it to distinguish their company as professional, caring, and easy to work with. […]

Read the full article