Facebook is building a contextual search engine that will readily tell your story and connect you with new social and business opportunities. However, you have to make the effort to learn how to give it the information that it needs to help you. While it may seem that your Facebook experience is determined by Facebook, […]
How to Lose a Prospect at Hello
September 28, 2011 by
Today I was reading the bio of a guest blogger who helps small businesses with their social media marketing. That happens to be what I do too, so I clicked on the link to their site to learn more. The very first line of the most recent blog post was a query to those working […]
Working with Rejection
September 25, 2011 by
Learning to accept rejection is a bad policy. Learning from rejection is a practice that could prove to be highly valuable to your small business marketing efforts. If you are a marketer, you know about rejection. On the surface rejection seems to be the worst response you could get to your marketing efforts. Rejection is […]
How to Stay Top of Mind with Prospects, Customers, and Advocates
June 15, 2011 by
Staying top of mind with prospects, customers, and advocates is essential for growing your business. There is an easy way to do this that requires almost no effort. In fact, it may not require any effort at all. A couple of months ago I was the keynote speaker for a diverse group of small businesses in […]
Facebook Page Comments Go Public
Today Facebook announced new changes at their f8 conference. There is always a lot of hoopla and excitement associated with this annual event, though I’ll reserve my comments for later. My ongoing promise to you is to not just report the news – but to give you a thoughtful perspective on what it means for […]
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