“Fake friend” is just a phrase I borrowed from the film Almost Famous. I use it to remind you that we all share the same challenge of building relationships with the people we meet through the social media networks. The networks are committed to a purpose, and that purpose is to get you more friends. […]
Planet in Peril? The Right Way is Green
November 7, 2008 by Leave a Comment
It has been said that there are only two things people want out of life – they want to be happy and they want to be successful. While this is a generalization, and with all due respect to Abraham Maslow, we can agree this just about covers it. Your definition of happiness and success are […]
Face-to-Face or Facebook? How to Shape Your Business Growth
November 1, 2008 by Leave a Comment
"I don't believe in that Facebook stuff. I do business face-to-face." That was a comment from an audience member last week in Louisville, Kentucky where I spoke to about 250 green industry professionals. One program I presented was on blogging and social media marketing, something I'm very passionate about. Why? Because blogging and social media […]
Blogging is Green and Sustainable Marketing
October 17, 2008 by Leave a Comment
Next week a few thousand green industry professionals will converge in Louisville, Kentucky to hear me speak on blogging and social media marketing. O.K., they may not all be coming to hear me speak, but at the very least they will be converging and will have that opportunity. If they realized the power of blogging […]
Is Selling Successfully Instinctive?
September 26, 2008 by Leave a Comment
If you’ve experienced success in your selling career, then you are more likely to be successful in the future. Everything builds and grows until you are selling almost instinctively. You begin to anticipate objections and opportunities for closing. And, you have stories to tell that help you do this. You can help your prospects see […]
