Cheryl Crow wrote that Every Day is a Winding Road. And that is how my book writing project went today; just as I was getting started I made a U-turn. Something was bothering me about the road I was on. Either that or maybe I had to see it in a new way. So, I […]
Book Project Day 3 – Goals and Intentions
Since social media is about authenticity, I have to come clean. I've thus far only written the introduction for my book, yet my chapter outline and key points are coming together nicely. The truth is I had a speaking engagement today and the audience (customers) always come first. It was a small gathering of like-minded […]
My Book Writing Project Launch – Know Your Audience and Yourself
How This All Started My friend and the recognized self-publishing expert Dan Poynter, better known as The Book Guy, is known for saying everyone has a book inside of them. I know I do, and I'm going to prove it over the next couple of weeks. That's right, weeks. While I have yet to put […]
Sales and Marketing Leadership: Exploit the Gap
It is human nature to work hard to improve. The challenge may determining where to apply your efforts. If you focus on your most important actions, you will make progress. However, every entrepreneurial marketer knows the juicy opportunities, the ones that nobody is presently serving, lie within the gaps between the worn out ruts of […]
Digging Into Customer Behavior to Build Market Relevance
Going back more years than I care to admit to, when I was studying for my MBA, I began a fascination with how and why people buy. In college I learned the foundation of market behavior, but I later learned to always trust my gut, which is backed by invaluable observations and analysis from real, […]
Social Media is a Waste of Time? – Patience My Friends
Do you believe social media is a waste of time for growing your business? I often hear this when speaking to audiences. Today virtually everyone is aware of social media, and they are using it to get results, but only a few can honestly say it is working for them. Why do they feel […]
A Presidential Lesson In Value Marketing
In accepting the apology yesterday of the congressman that called him a liar, President Obama added that most Americans want to see a more civil political discourse. Obama said, “The media can always be helpful by not giving all the attention to the loudest or shrillest voices — and try to stay a little bit […]
WordPress Attack Underway: Users Must Upgrade
This post is in response to an alert first published at Mashable. You can read the original story by clicking on the WordPress logo, or follow me to learn why and how I came to rely on Typepad and their customer service. Typepad recently introduced a blogging widget to make sharing information from the Web […]
How to Separate Social Media Pros from Novices
If you are a regular reader of this blog you know that social media visibility is merely a stepping stone to your business goals. As experienced businesspeople, the pros understand this – the novices don't. Novices tend to scratch the surface, and that behavior is even more apparent on this social media platform. If you […]
Time is The New Marketing Collateral: How are You Spending It?
Traditional marketing materials – what we sometimes called marketing collateral, were expensive. I'm talking about brochures, folders with colorful inserts, and postcards. And indeed the cost of those 4 color brochures and die-cut folders was some serious coin. We called these pieces marketing collateral because that's what they were – evidence that you had made […]
