Thank You All

November 22, 2012 by

It is Thanksgiving here in the United States and I’d like to thank all of you that have crossed my path, and those who will do so some time in the near future. Thank You Friends I am thankful for how social media has connected me with so many interesting people that I would not have […]

Read the full article

Share
Tweet
Share
Pin
0 Shares

Content Marketing Choice-Making

November 11, 2012 by

The creation of abundant online content necessarily encouraged content curation, the practice of sifting through it to then share only the information that is most relevant to respective communities. Always on RSS feeds allow for easily filtering content by selecting the best sources to include in curated streams. While there is value to this type […]

Read the full article

Share
Tweet
Share
Pin2
2 Shares

Writing to Remember

November 4, 2012 by

Writing, and writers block especially, are based on the idea that you are creating something. The truth is you are simply remembering, and that will happen naturally if you simply show up and start writing. Any adult has had enough life experiences to fill multiple books. They only need to sit down and start writing and […]

Read the full article

Share
Tweet
Share
Pin1
1 Shares

3 Ways Content Marketing Makes Every Business Better

October 26, 2012 by

One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done. This false assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions. There are 3 […]

Read the full article

Share
Tweet
Share
Pin
0 Shares

Selling With Social

October 18, 2012 by

Social media is media that happens to be social. To use it well it’s necessary to think like a media company, such as NBC, ESPN, or HBO. All of these companies manage multiple networks or channels that collectively represent their business brand for a socially influenced community. Once you develop that essential mindset you are equipped to […]

Read the full article

Share
Tweet
Share
Pin
0 Shares

Built In Social Business Expectations

October 10, 2012 by

What would you think if you visited your favorite store and they were closed? Over time customers develop expectations, and one of them is that your business is open, ready, and willing to serve. If you operate a small business you understand this. You open and close on time, and follow a number of other […]

Read the full article

Share
Tweet
Share
Pin6
6 Shares

QR codes Save Lives

October 2, 2012 by

  There are many who are quick to dismiss what they do not understand well, and this certainly applies to the QR code. QR codes are much more than a means for connecting the virtual and physical worlds. They are mobile triggers that are portable, and therefore shareable. Consider what would happen if you could unify […]

Read the full article

Share
Tweet
Share
Pin
0 Shares

Google for Authors Simplified

September 21, 2012 by

One of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles. About Google Authorship This week I received an email from Google about Google Authorship that suggests they are hoping to take it mainstream. […]

Read the full article

Share
Tweet
Share
Pin
0 Shares

When Users are Not Customers

September 16, 2012 by

The Ideal User Experience Google’s mission is to deliver the most relevant results for ANYONE performing a search within their platform. Google knows their customer. It’s any person doing a search query, regardless of whether that search is for business or personal reasons. When Google focuses on providing the best user experience, they are equally […]

Read the full article

Share
Tweet
Share
Pin
0 Shares

LinkedIn Pages Like Facebook and Twitter

September 10, 2012 by

LinkedIn is making some smart moves to personalize LinkedIn Company Pages, effectively creating a look and feel that is much like that of a Facebook page, while also respecting the professional culture of LinkedIn. Personal is the New Professional People do business with people first, and then with the companies that stand behind them. The […]

Read the full article

Share
Tweet
Share
Pin3
3 Shares