There are many who are quick to dismiss what they do not understand well, and this certainly applies to the QR code. QR codes are much more than a means for connecting the virtual and physical worlds. They are mobile triggers that are portable, and therefore shareable. Consider what would happen if you could unify […]
Google+ Hangouts Come Alive
August 7, 2012 by Jeff Korhan
There is a big difference between television and live television. Live television comes alive because there is anticipation and excitement about what is going to happen next. Photographer John Butterill applied this principle to Google+ Hangouts by taking it mobile, and indeed there is an equally significant, if not remarkable difference. The short video below […]
Local vs Location Business Marketing
June 26, 2012 by Jeff Korhan
When it comes to business marketing, there is an important distinction to be made between local and location. Local businesses have a distinct advantage due to their physical location – proximity to a population of potential buyers. Yet, ever business can capitalize on local, because in addition to location, it is affected by a number of […]
Google+ Local Pages – A Game Changer for Every Business
June 3, 2012 by Jeff Korhan
The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]
Say Hi in 15 Languages
May 7, 2012 by Jeff Korhan
Once in a while a mobile app comes along that really delivers, and that is the reason for this recomendation about SayHi – a remarkably accurate translation app that I recently discovered. Having studied several different dialects of the Spanish language as a green industry professional, I can attest that SayHi does an excellent job […]
The Crowded Bar Test
May 3, 2012 by Jeff Korhan
The crowded bar test is a simple method for determining the best words or phrasing to communicate an essential message – especially in distracting environments or circumstances where attention spans are short, which of course is most of the time in our fast-paced business environment. Memorable is More Important Than Meaning Whether you are launching […]
Is Your Business Ready to Pivot?
April 24, 2012 by Jeff Korhan
Pivoting is a term that is well known within the circles of technology start-ups. It is one with which every small business should become more familiar. Pivoting is shifting your business strategy on short notice as a result of any number of expected or unforeseen circumstances. Today Google announced Google Drive – a free cloud computing […]
Why Facebook Really Bought Instagram
April 10, 2012 by Jeff Korhan
The purchase of Instagram by Facebook is classic forward thinking – strategically preparing for where business is going. Instagram is a photo sharing application that also allows for creative enhancement of photos via a few clicks on your mobile device. Facebook isn’t buying technology – they are extending their reach into new communities on a […]
How to Capitalize on Digital
April 5, 2012 by Jeff Korhan
When ebooks began to emerge some years ago the common perception was they were not really books, just PDF’s masquerading as books. New research proves ebooks are not only for real, they are actually favored by the most voracious readers and those who are on-the-go and prefer to consume information from their mobile device. Quality […]
Mobile Marketing with 2d Codes
March 8, 2012 by Jeff Korhan
This article by Jeff Korhan, now updated, first appeared on Social Media Examiner. Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift. More than 50% of all local web searches take place with mobile devices. This spells opportunity for businesses that have a mobile marketing strategy. Does your business have […]
