Social Business: Managing Relationships to Build Personal and Business Brands

This is Episode 6 of This Old New Business weekly business podcast with Jeff Korhan. Would you like to learn how to better network to achieve your personal and professional objectives? Then listen in on my conversation with Jon Ferrara. Jon openly admits he loves to “get on his soapbox” and teach what he has learned about relationship […]

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Single Serve Content for Mobile Consumers

We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. Content often brings to […]

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How to Write Emails that Get a Response

Email is invaluable for communicating with customers, with its effectiveness significantly increased when care is taken to adapt to the new expectations of this powerful form or communication. Many of the web marketing practices you are using to get your online content read and acted upon will also work equally well to do the same […]

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Preparing Your Business for Digital Disruption

In a recent guest post about the intersection of customer service and marketing I realized this: There are two questions every business should be asking: #1 – How will digital change or even eliminate proven business practices? #2 – How soon could that happen – and what then? The premise of the aforementioned article was […]

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Podcast and Audio Book Content are Engaging Mobile Communities

It seems that education, entertainment, and inspiration in all audio formats is absolutely the rage these days. Why is audio suddenly so hot? There are a number of reasons, with the most obvious being the access to this content that smartphones and other mobile devices provide. There are well over a million (probably closer to […]

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Google+ Goes Big and Bold

It is clear that Google+ is not sitting back waiting to see what Facebook does next. On the contrary, they are making bold moves. The recent redesign of Google+ promises to take it from an identity service to a true social destination that now boasts 500 million users. In the meantime, Facebook continues to roll out […]

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Two Productivity Apps to Better Manage Your Digital World

The recent updates for productivity list manager Any.Do make this an app that will help organize your personal life and connect the dots to new business opportunities. Any.Do has been around for a few years and has always had a nice user-friendly interface. The calendar and web-based email integration are what really separate Any.Do from […]

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Fun with Facebook Comment Emoticons

If you believe as I do that Facebook is for showing off – then this is for you. Facebook has now activated emoticons for comments – those little versions of the smiley face and more. They will not work for status updates – only comments. Friendly emoticons are a great way for businesses to humanize […]

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