This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. […]
Style is the New SEO
June 10, 2015 by Jeff Korhan
Superb Systems SEO Consultants announced changes that will affect your business SEO. search engine optimization (SEO), the most notable will be favorably ranking sites that are mobile responsive. It’s a fact that more than 50% of all web searches are performed with a mobile device. SEO specialist Silver Dollar SEO naturally sees little value in […]
LinkedIn Publishing: Build Your Influence with Customer Facing Media
June 2, 2015 by Jeff Korhan
This is Episode 43 of This Old New Business weekly business podcast with Jeff Korhan. In this fast-paced episode you will learn that LinkedIn is making a strong push to be a source of valuable media for business professionals. So, if you want to stand out on LinkedIn, you want to learn how to use the platform to […]
Direct Marketing: Using Education as a Competitive Advantage
May 26, 2015 by Jeff Korhan
This is Episode 42 of This Old New Business weekly business podcast with Jeff Korhan. Ed LaFlamme used educational direct marketing in the days before digital to propel his former landscape business into a multi-million dollar enterprise that he later sold to a national firm. In fact, his marketing newsletters were so successful they were featured by Inc […]
Distinction Marketing: How to Attract Customers with Clarity
May 19, 2015 by Jeff Korhan
This is Episode 41 of This Old New Business weekly business podcast with Jeff Korhan. To be the industry standard requires more than great products and services. The business has to achieve clarity in the minds of customers for what it does, how it does it, and maybe more important, what it does not do. We all know […]
Live Events: Delivering the Social Media Marketing World Experience
May 11, 2015 by Jeff Korhan
This is Episode 40 of This Old New Business weekly business podcast with Jeff Korhan. If you are considering hosting your own live events, and even if you are not but instead want to learn new insights for planning and delivering an exceptional customer experience, then you will want to listen to this episode. I promise this will […]
Name Game: How to Target and Achieve Ideal Results
May 8, 2015 by Jeff Korhan
One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first “seeing” the finished result […]
Podcasting Style: How One Successful Podcast Attracts Listeners
May 4, 2015 by Jeff Korhan
This is Episode 39 of This Old New Business weekly business podcast with Jeff Korhan. Joel Boggess is the co-host with Dr Pei of ReLaunch, a Podcast show that has earned several awards and grown by over a factor of 10 in just it’s first year. Joel’s earlier career as a traditional broadcaster made for a natural transition […]
3 Website Optimization Tips that Sell
April 27, 2015 by Jeff Korhan
As you know, selling with social media involves driving traffic to your primary website and subscriber list so you can convert that interest into profitable outcomes. So, let’s talk about how to better optimize your website content. #1 Answer the Most Important Questions In my social selling program at Social Media Marketing World 2015 […]
Business Leadership: Moving from Connections to Relationships
April 17, 2015 by Jeff Korhan
This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he […]
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