A belief that many small businesses share is that delivering exceptional work will naturally attract everything necessary to support their business. This is also one of the secrets of blogging – stay in the game, strive to create valuable, innovative and inspiring content, and everything else will fall into place. Hardly a day goes by […]
5 Best Practices for Local Small Business
November 26, 2011 by
Today is Small Business Saturday – a day dedicated to supporting small businesses in local communities. Much of the publicity surrounding this marketing effort to create awareness for small businesses is on the word small. Yet, isn’t being local more relevant? Location is often what differentiates small businesses that are part of the fabric of […]
The Purity of Work and Art
November 22, 2011 by
To create outstanding work it is essential to start from the beginning – focusing on its most basic and essential qualities. As film animation studio Pixar achieved success with blockbuster films such as Toy Story, business partner Disney, and CEO Steve Jobs decided it was time build a new home that would encourage more creative […]
Blog or Website – The Real Difference
November 18, 2011 by
Blogs are indeed websites, but there are distinct and relevant differences and advantages to both. Most people think of a website as a digital storefront – a place for offering products and services, activities that you can also accomplish with a blog. Then what exactly is the difference between a blog and a website? A […]
eBay is A Content Marketing Laboratory
November 16, 2011 by
eBay is an ideal arena for honing your content marketing skills. When you are selling an item on eBay you can create a traditional advertisement – or you can use content marketing to substantially increase your profits. When a potential buyer searches eBay they are not only looking for information on a specific item, but […]
Why Real Time Business Blogging is Cool
November 10, 2011 by
Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers. Only 13% classified themselves as entrepreneurs who blog to […]
