Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision […]
Google+ Communities: Amplify Your Content In Search
September 12, 2014 by Jeff Korhan
This is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a […]
3 Tips for Increasing Network Value and Influence
September 11, 2014 by Jeff Korhan
In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values […]
Communicate a Bigger Vision with Content Marketing
August 27, 2014 by Jeff Korhan
If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing […]
Single Serve Content for Mobile Consumers
August 18, 2014 by Jeff Korhan
We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. Content often brings to […]
Modern Chamber Marketing: How to Successfully Build a Digital Community
August 12, 2014 by Jeff Korhan
This is Episode 4 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Frank Kenny as we discuss how to succeed these days with digital marketing. Frank will share how he facilitates a vibrant Facebook group to build community that keeps its global membership actively engaged. You will find this interview especially interesting […]
Agile Selling: How to Quickly Win with Buyers Today
August 6, 2014 by Jeff Korhan
This is Episode 3 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Jill Konrath as we tackle some of the challenges of selling that are just as relevant today as they have been for probably most of the modern era of marketing. If you want to know how to sell in […]
How To Finish Projects Faster with Kanban
August 4, 2014 by Jeff Korhan
Have you found the perfect productivity tool for finishing more projects – and more quickly? I’ve recently become reacquainted with one that is proving to not only improve productivity, but confidence too. Isn’t that what every process should do? If you are visually oriented like me, Kanban will help you to see your workflow progress, […]
Entrepreneurship is New: And Old and New Again
August 1, 2014 by Jeff Korhan
This is Episode 2 of This Old New Business weekly business podcast with Jeff Korhan. Welcome to the 2nd episode of This Old New Business Marketing, where Chris Brogan and I discuss entrepreneurship. You will really enjoy this conversation. Chris is a master storyteller, and one of the most respected personalities in the world of entrepreneurship. He […]
LinkedIn: A Global Economic Platform
July 28, 2014 by Jeff Korhan
It’s not necessary to understand how the social networks function to derive utility from them. However, that knowledge will not only give your business more clarity for making better decisions, it will help it identify and adapt to emerging trends long before the competition. The magic that enables the various digital networks to do what […]
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