Using Superman Powers for Leveraging Your Social Media Good

We all know Superman has super powers.  Yet, when he first realized he had these powers he had to make a choice about how to use them.  He decided, of course, to use them for doing good things.  As a result – his powers became even stronger.  Good results reinforce and feed the mechanism for […]

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Is Social the Currency of Success for Entrepreneurs in the New Economy?

I had the pleasure of meeting many new friends while speaking at my alma mater Miami University this past week.  As they say, you can’t step into the same river twice.  Yes, Miami has changed significantly for the better since I was a student there in the late ’70’s and early ’80’s. This time around […]

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Why Traditional Marketing is Dying: And New Media is Soaring

The Persian poet Rumi, a deep thinker who lived approximately 1000 years ago, said this: “When I die I will soar with the angels When I die as an angel, what I will become you cannot imagine.” This is how I see marketing today. Traditional marketing is dying – due to technology, the green trend, […]

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Social Media Wizardry – The Art of Looking Good

Putting your face in front of your company can be intimidating. Why? Well, many people are afraid that social media will cast them in a bad light.  That's possible.  But, if you hide behind the curtain and don't give people a clear look at who you are, then they will make their own conclusions – […]

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Internet Marketing – Does it Work? Prove it!

I recently presented a program on Internet Marketing at an executive retreat in Alabama for a select group of Green Industry leaders from across the country.  These executives of mid-sized companies are  interested in results, so they asked some challenging questions.  Most of those questions can be distilled down to one:  Does this Internet Marketing […]

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Planet in Peril? The Right Way is Green

It has been said that there are only two things people want out of life – they want to be happy and they want to be successful.  While this is a generalization, and with all due respect to Abraham Maslow,  we can agree this just about covers it.  Your definition of happiness and success are […]

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Behavior Reveals Your Environment – It's a Poker Game

On August 9th I made a post entitled Environment Shapes Behavior.   I was amazed at the interest in that topic so I’m going a little deeper on this topic.  Since environment does shape behavior, it only goes to reason that your behavior reveals something about you and that environment – which consists of your personal […]

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The Shaping Principle – How Leaders Make Their Own Luck

Productivity is a top concern for leaders today.  Most of us know we need to be focused to accomplish our goals.  We also know that small steps, taken consistently, lead us to those goals.  I grew up in Columbus, Ohio during the era of legendary Ohio State football coach Woody Hayes.  Woody was known for […]

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Sell More Using the 3 Step Happy Place Method

One of the most overlooked skills in business is intuition.  You heard me right – it is a skill.  That means it can be taught and learned and strengthened over time.  This is a skill that comes in handy in a number of situations.  It’s a skill that golfers use to lag their first putt […]

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Can You Sell What You Don't Believe In?

The other day I was enjoying a glass of orange juice from the Whole Foods Market that recently opened here in Naperville, Illinois.  I was curious as to why this product was so much better than the others?  I looked at the label for a clue and all it said was "fresh squeezed orange juice."  […]

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