70% of all Small Businesses are Seasonal. For this reason, your traditional marketing is always impeccably timed to take full advantage of every available opportunity when that season kicks in. If you are operating a green industry business – such as landscaping, irrigation, lawn care, garden center, grower, or a few others – now is […]
An Emerging Social Media Society
Today is my son's 18th Birthday. A New Member of the Community I was washing my car today when Zak came home and mentioned in passing that he bought a lottery ticket but didn't win anything. It struck me as odd that he would waste his money on that, but I was busy working so […]
What Is A Social Media Expert?
What is an expert in any field? Let's start there. Here's one definition from Dictionary.com: "possessing special skill or knowledge; trained by practice; skillful or skilled (often followed by in or at): an expert driver; to be expert at driving a car. That definition works for me, especially when I consider the example of an […]
Social Media Time Management Simplified
Everyone needs a time management system that keeps them focused on getting results. There is no right way. We all have different skills, tendencies, and priorities. However, since several of you have asked, I'm going to share my uncomplicated system that helps me to manage my work – which of course is focused on helping […]
The Voice of Your Blog
Should instantly communicate with your target audience. This voice of your blog is more than the words. It also includes the look and feel of your blog, which means that what you include and what you exclude are equally relevant. And then there is that subtle quality of who you are that keeps readers coming […]
7 Reasons Why Students Should Be Blogging
In a society where communication skills are arguably more important than any other, I'm wondering why there is not more emphasis on encouraging high school and college students to blog. Last year I was a guest speaker to a Marketing and IT class at my alma mater, Miami University. I was surprised that not even […]
Planning Now for a Futuristic Web
There are some amazing developments exploding on this social Web that are pointing to an increasingly human experience. Right now the buzz is about real-time search and location-based services. The only certainty is that these developments will be followed by others. You can try to predict what is coming next, or you can just accept […]
The Bright Lights of Social Media Good
Have you noticed how much social good is being generated as a result of social media influence? You should, because this is telling us something about what our social media tools are best suited for, and how this powerful platform is changing the business environment. The Business Environment You can use the social networks […]
Using Foursquare to Maximize Engagement at Conventions
Move over Twitter, Foursquare is now the hot social media tool for maximizing engagement at conventions, meetings, and events. I've attended more conventions, meetings, and events than I could ever recount. How about you? Why do we continue to attend these events? For the engagement with like-minded professionals, influencers, associates, and friends. I have also […]
Twitter Opens Anywhere Firehose of Friendship
Twitter refers to the data that streams through its service as a Firehose. As they prepare to launch their new relationship model known as @anywhere (at anywhere) – you can expect to get "Twitter wet" by visiting any number of social media sites they have partnered with. Open Format One feature that distinguishes Twitter […]
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