Business Networking: The Art of Connecting, Learning and Helping

February 19, 2016 by

This is Episode 64 of This Old New Business weekly business podcast with Jeff Korhan. Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way, since he’s really into box and […]

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Market Like an Underdog

January 22, 2016 by

The customer experience has fascinated me since I studied marketing in college. One might even say I’m obsessed with it. Last week I was having dinner in the hotel restaurant. When my meal was served the waiter quickly turned away. Just a moment later I noticed there was no pepper on my table like all […]

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Customer Experiences are Marketing

January 15, 2016 by

Marketing is more than just information that introduces products and services. Marketing is the experience of buying your products. It is also the experience of using the product. It is the experience of returning a product that does not perform as expected. To prevent that one, marketing can be helping the customer get more from […]

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Data Visualization: How to Tell Stories with Data

December 9, 2015 by

This is Episode 59 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we learn about data visualization with Cole Nussbaumer Knaflic. If you want to make your presentations more powerful for a business world that is driven by data, you won’t want to miss this conversation. Cole Nussbaumer Knaflic is the author of […]

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Inbound vs Content Marketing: Keeping the Dogs in The House

November 30, 2015 by

The distinction between inbound and content marketing is an important one because they are too often considered to be one and the same. While both disciplines are often misunderstood, the word inbound clearly describes the primary purpose of inbound marketing: Attracting leads. In other words, the focus of inbound marketing is filling the funnel. What then […]

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Magnetic Marketing: The Art of Attracting Business

November 25, 2015 by

This is Episode 57 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. According to Joe, “The single most powerful force for growing a business is […]

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Authentic Speaking: How To Master Every Stage Performance

November 18, 2015 by

This is Episode 56 of This Old New Business weekly business podcast with Jeff Korhan. If you have struggled with the concept of authenticity, then this podcast episode is for you. Michael Port discusses why authentic speaking is misunderstood, and how taking action on your objectives helps you to achieve greater clarity. Michael Port has been called “an […]

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Build an Audience with Podcasting in 2016

November 16, 2015 by

If you were starting today, would you choose podcasting as the primary channel for building an audience to support your business? Before you answer, first consider the relevant qualities of the various media channels, such as websites, blogs, newsletters, and social media. #1 – Ownership – You either rent or own it #2 – Audience […]

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Digital Innovation: How Millennials are Redefining Work

November 11, 2015 by

This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation). The Boundaryless Generation More than technology, it […]

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Intentional Selling: How to Plan for Sales Productivity

November 4, 2015 by

This is Episode 54 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we chat with international selling expert Mark Hunter to discuss how intentional selling results in greater sales productivity. Mark Hunter is known as “The Sales Hunter” because of his global reputation for helping sales teams and sales professionals find better […]

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