This is Episode 59 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we learn about data visualization with Cole Nussbaumer Knaflic. If you want to make your presentations more powerful for a business world that is driven by data, you won’t want to miss this conversation. Cole Nussbaumer Knaflic is the author of […]
Expert Niche: How to Build a Profitable Speaking and Consulting Business
December 2, 2015 by Jeff Korhan
This is Episode 58 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we learn how Steve Coscia carved out an expert niche in an industry where he previously had no previous experience. Now he is the go-to customer service expert in that industry with a jam-packed schedule of speaking and consulting events. Steve […]
Inbound vs Content Marketing: Keeping the Dogs in The House
November 30, 2015 by Jeff Korhan
The distinction between inbound and content marketing is an important one because they are too often considered to be one and the same. While both disciplines are often misunderstood, the word inbound clearly describes the primary purpose of inbound marketing: Attracting leads. In other words, the focus of inbound marketing is filling the funnel. What then […]
Build an Audience with Podcasting in 2016
November 16, 2015 by Jeff Korhan
If you were starting today, would you choose podcasting as the primary channel for building an audience to support your business? Before you answer, first consider the relevant qualities of the various media channels, such as websites, blogs, newsletters, and social media. #1 – Ownership – You either rent or own it #2 – Audience […]
Network Influence: How to Use LinkedIn to Grow Your Business
October 19, 2015 by Jeff Korhan
This is Episode 53 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Stephanie Sammons brings us up-to-date on the most current practices for building your network influence with LinkedIn. Stephanie is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a […]
Content Experiences: How to Create More Impact with Less
September 28, 2015 by Jeff Korhan
This is Episode 52 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Robert Rose uncomplicates the practice of content marketing for us. We hear a lot about creating outstanding content, but more important is how it is strategically designed to create remarkable content experiences. Robert Rose is in the business of helping […]
Buyer Personas: Insights for Experience Driven Marketing
September 21, 2015 by Jeff Korhan
This is Episode 51 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Adele Revella provides shares valuable insights into understanding what your buyers are thinking throughout the buyers journey. Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your […]
Content Movement: How to Get Your Share of the Conversation
August 31, 2015 by Jeff Korhan
This is Episode 50 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Mark Schaefer shares why it’s necessary to build an audience of alpha’s, those people that have a strong connection to you and your content. These advocates believe in you, and that emotional or feeling connection compels them to consistently share […]
The Power of Engagement in An Automated World
August 28, 2015 by Jeff Korhan
Did you know that if you have consistently low engagement on Facebook the bar for achieving it the next time is raised even higher? That’s how the algorithims work. While this may seem unfair, the truth is all of the networks favor people and businesses that already have a proven audience. To make room for […]
Mapping the Ideal Customer Content Experience
June 19, 2015 by Jeff Korhan
David Packard, cofounder of HewlettPackard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Now that online media increasingly stands in for traditional marketing, […]
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