In late 2006 I gave my first presentation on blogging to association members. They shared my excitement for this shiny new toy that for most of us was our introduction to even more toys that collectively didn't even have a name that we could all agree on, so I used them all – social networking, […]
Archives for April 2010
Small Business Marketing Talk – #1
This is my first blog post in an ongoing series that I threatened to launch back on January 29th of this year. There were a number of considerations that held me back. One was settling on a clever title for this series. I solved that problem by abandoning the idea and keeping it simple, pragmatic, […]
3 Requirements for Social Media Success
Social media success is an extension of business success. This means your business itself is the most crucial ingredient for success with the social media platform. In the early days of modern marketing, it was actually possible to achieve a level of success without having a product or service that delivered on its promises. Those […]
Social Media Assets
While you may not be able to sell your Company Blog or your Facebook Fan page for millions (or billions), they are still assets that have value, and you should care for them as you would any other business asset. When I sold my contracting business a few years ago, the value that my buyers […]
Social Media Seasonality
70% of all Small Businesses are Seasonal. For this reason, your traditional marketing is always impeccably timed to take full advantage of every available opportunity when that season kicks in. If you are operating a green industry business – such as landscaping, irrigation, lawn care, garden center, grower, or a few others – now is […]
