If you are not getting the results you had expected on the social Web, it may because you are following the crowd too much. This is a function of our human nature, yet it also works against our desire for productive and sustainable results that make a difference in the communities where we work and […]
Archives for April 2010
Small Business Content Marketing – Part 2 of 4
April 17, 2010 by Jeff Korhan
In my first post of this series on content marketing, I introduced the topic of content marketing and offered up a description of it as a process of creating and sharing useful and valuable information online for the purpose of converting prospects into customers. Now we'll get into how that content is best delivered to […]
Twitter Influence Measured with Klout
April 15, 2010 by Jeff Korhan
It is not often that I dedicate a single post to a single social media tool. This is one of them, and for good reason. Klout Klout is a very robust tool that provides valuable Twitter data that you can actually use. The image above (click to enlarge) is just where it starts. In addition […]
Social Media Marketing Drivers
April 14, 2010 by Jeff Korhan
You have either knowingly or unknowingly grown your business thus far by focusing on a specific marketing driver. There are as many ways to market a business as their are business. To show you how social media works to extend what is working for you now, lets take a look at two classic business growth […]
Organizing Your Small Business for a Relationship Economy
April 13, 2010 by Jeff Korhan
Businesses have been traditionally organized according to product lines. It's a form of organization that is based upon what you do – the products and services that you provide to the marketplace. In corporate environments, there is a title to support this – Product Manager. In a small business environment, we don't have titles like […]
Small Business Marketing Talk – #2
April 12, 2010 by Jeff Korhan
This is the second post in the Small Business Marketing Talk series that aims to provide you with examples of how other small businesses are using social media to achieve practical results. My intent is to profile an actual small business so that you can learn from one of your peers. The idea is to […]
The Power of Story in Your Marketing
April 11, 2010 by Jeff Korhan
Stories are a vital element for successfully communicating a sustainable message to your markets – especially on this social Web. Regardless of the type of small business you operate, you are dealing with people – and people love stories. Stories make us laugh; they make us think; and they sometimes make us cry. All of […]
Small Business Content Marketing – Part 1 of 4
April 10, 2010 by Jeff Korhan
Content is one of those words that is used very frequently in this arena of online marketing. Yet, you almost never hear it in traditional marketing or face-to-face selling. For example, have you ever had anyone show up to a lunch meeting and declare, "I forgot to bring my content." I know I haven't. Nevertheless, […]
Students Should Take Twitter for a Drive
This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – The Professional Landcare Network. This event is a friendly competition where aspiring green industry professionals […]
Social Media Peer Groups
I recently came across this article about how Lufthansa is using real-time social networking. They recently launched an application for their frequent fliers …"as a member helps member service" – that allows them to connect with each other to …"benefit from peer group advice." This application is described as the air travel industry's first real-time, […]
