Archives for January 2010

The Craziest Rules of Social Media

January 11, 2010 by Leave a Comment

are the ones that work.   Here are my favorites, and why they work so well. 1.  Share personal stories about your life with complete strangers. You can't just talk about authenticity; you have to reveal it.  This is the only way you will build a fan base for your blog or social media pages.  This […]

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Small Business Ownership is Limited

January 10, 2010 by Leave a Comment

to what you can manage and control. That means if you cannot control it or manage it, it owns you.  What Ownership Usually Means Yesterday we learned social media marketing takes a commitment to working hard.  Yet, hard work doesn't seem like work at all when it generates productive results.  This had me thinking about […]

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Got Time for Social Media

January 9, 2010 by Leave a Comment

Or would you rather let the most revolutionary marketing opportunity you will ever witness pass you by? Investing Your Time Someday I should make a list of the certainties I have learned from 30+ years of business experience.  One of them is that a customer will adjust their budget upward to make a purchase when […]

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You Would Think

January 8, 2010 by 3 Comments

ESPN would create their own social media channel. The Sporting Community Last night I was half-working and half-watching the college football National Championship.  I may have fully watched the game if I had someone to share the experience with.  My thoughts drifted to my sports fanatic friends in other cities who I knew were watching […]

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Dumb Things Business People Do

January 7, 2010 by Leave a Comment

When it comes to using social media well. 1.  They Don't Do Their Research.  Much of what I have learned about making social media work for me comes from following the leaders and learning from them.  This includes Mashable, Techcrunch, Chrisbrogan, Seth Godin's Blog, and Alltop. If you are anxious to learn – go to […]

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Can You Handle The Truth?

January 6, 2010 by 4 Comments

Then start blogging. Stretch the truth.  Why not?  It is guaranteed to attract multiple perspectives, and if you are lucky, some lively controversy, too. Don't fear the negative comments.  Embrace them as an opportunity to clarify your own position.  Go ahead, push the envelope a bit.  Cross the line.  It's o.k. You are free to […]

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Rules Don't Apply to Me

January 5, 2010 by Leave a Comment

Yes, I agree. If this statement accurately describes you, then it is safe to say that freedom frees you? You greet the blank social media status box with excitement.  You are probably also a prolific blogger. Your challenge is to use your free-wheeling mind to accomplish a purpose.   Everyone is using social media for […]

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Do You Have a Social Media Callback?

January 4, 2010 by Leave a Comment

"A girl phoned me the other day and said….. Come on over, there's nobody home.  I went over.  Nobody was home."     Rodney Dangerfield Rodney was the master of the callback.  What's a callback?  A simple word, phrase, or sound that is clearly identified with you – and only you.  And what was Rodney's callback?   […]

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Before You Drink the Social Media Kool-Aid

January 3, 2010 by 4 Comments

Build a Great Bio that is a Clear Statement of Your Purpose:   What You Do, Who You Do it For, and How they  Benefit. Thanks to people like me who have been pounding the drum, a new segment of marketers are ready to jump head-first into the social media networks.  I encouraged exactly that in […]

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How To Make Your Blog Better

January 2, 2010 by Leave a Comment

Be Memorable. How do you do that? Take Inventory Take Risks Take Action Taking Inventory Take inventory of what you do well. Mine the skills that have always worked for you.  Then show us how you do it.  Most of us underestimate what we do well.  I suggest you overestimate yourself.  Why?  What you do […]

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