you have consistency of appearance, message, and performance. Your marketing should fit the expectations of your market. It should look right, sound right, and deliver what you promised, which presumably is what the market wants. Appearance The first impression your marketing piece gives the consumer is analogous to meeting someone important for the first time. […]
Archives for January 2010
Stitching Together Your Social Media Gaps
Disconnectedness The challenge with social media is your communities can become disconnected. Friends can seem to randomly come and go. This leads to frustration and blaming everything from the technology to your lack of time for keeping it all together. To be productive in any endeavor, you have to have your "head in one place." […]
Pushing the Limits of Late-Night Decorum
Late Night Broadcasting The NBC late-night show shuffle may be giving us some signals of behavioral trends on the social Web. Let's face it, the social networks are the late-night broadcasting medium of choice for most of us. And if the comments by Jay Leno and Conan on their shows are any indication of what […]
How To Manage Social Media Authenticity
Choose one of the two options. Run Small business owners learn to run very early in their careers. They learn to chase down every lead, to outrun the latest regulations until they figure out if they actually apply, and to run like a dog to get slow-paying customers to pay up. That's the nature of […]
A Social Media Shift is Happening
It looks like we are seeing more leadership for paid content on the social Web. Some of the Players The Wall Street Journal set the the bar when they elected to charge readers for a complete read of some of their articles. And I'll admit that after having to go to the library to get […]
How to Be Where People Are Looking
on the Web for companies like yours. You may be thinking, yes, but that is easier said than done. Hold that thought, because a "yes, but" mindset is exactly what will get your business found. Here's how it works. Think Like Most People Before you can apply the principles of Search Engine Optimization (SEO) to […]
Haiti Reminds Us
we all live on one planet where all communities merge together. Awareness is a quality of social media that is working right now to engage people for a common purpose. Normally, our awareness is localized to what is familiar to us, and that is typically what is local to us. Yet, social media works nicely […]
The Power of Location and Time Search
Space-Time Events Scientists will tell you that everything can be defined as a "space-time event." It's pretty remarkable really. Everything can be unequivocally separated from its categorical look-alikes according to the real estate it occupies at a particular point in time – that's it, just two variables! So, if you can just zoom in on […]
There's an App for This
and you can get it for Free! This is what the button will look like, only a heck of a lot smaller. To get it, just search for Jeff Korhan at the app store. What's The Benefit Once your phone completes the initial download, you will always have the 25 most recent posts, regardless of […]
Social Media Lessons from Jimi Hendrix
Rock's most iconic guitarist is about to be rediscovered when Valleys of Neptune is released on March 9th. As reported in USAToday, it will contain unreleased studio tracks, including a frenzied version of Fire, a sprawling cover of Cream's Sunshine of Your Love, and retooled originals such as Lover Man, Red House and Crying Blue […]
