This is Episode 57 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. According to Joe, “The single most powerful force for growing a business is […]
Authentic Speaking: How To Master Every Stage Performance
November 18, 2015 by Jeff Korhan
This is Episode 56 of This Old New Business weekly business podcast with Jeff Korhan. If you have struggled with the concept of authenticity, then this podcast episode is for you. Michael Port discusses why authentic speaking is misunderstood, and how taking action on your objectives helps you to achieve greater clarity. Michael Port has been called “an […]
Build an Audience with Podcasting in 2016
November 16, 2015 by Jeff Korhan
If you were starting today, would you choose podcasting as the primary channel for building an audience to support your business? Before you answer, first consider the relevant qualities of the various media channels, such as websites, blogs, newsletters, and social media. #1 – Ownership – You either rent or own it #2 – Audience […]
Digital Innovation: How Millennials are Redefining Work
November 11, 2015 by Jeff Korhan
This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation). The Boundaryless Generation More than technology, it […]
Network Influence: How to Use LinkedIn to Grow Your Business
October 19, 2015 by Jeff Korhan
This is Episode 53 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Stephanie Sammons brings us up-to-date on the most current practices for building your network influence with LinkedIn. Stephanie is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a […]
Buyer Personas: Insights for Experience Driven Marketing
September 21, 2015 by Jeff Korhan
This is Episode 51 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Adele Revella provides shares valuable insights into understanding what your buyers are thinking throughout the buyers journey. Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your […]
Content Movement: How to Get Your Share of the Conversation
August 31, 2015 by Jeff Korhan
This is Episode 50 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Mark Schaefer shares why it’s necessary to build an audience of alpha’s, those people that have a strong connection to you and your content. These advocates believe in you, and that emotional or feeling connection compels them to consistently share […]
Instinctive Action: How to Maximize Personal Productivity and Energy
August 21, 2015 by Jeff Korhan
This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. Jason notes there are many roads one can take to a destination, […]
Buyers Journey: Mining Insights that Drive Results
August 14, 2015 by Jeff Korhan
This is Episode 48 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Nimble founder Jon Ferrara returns to the show to discuss how the buyers journey has changed and what we need to do to change with it. Prior to Nimble, Jon founded Goldmine in 1989 with a college friend, which he turned […]
Social Selling: Taking Action for Your Customers
August 5, 2015 by Jeff Korhan
This is Episode 47 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we sit down to discuss social selling with Jeffrey Hayzlett, former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. Jeffrey imparts lessons that dare companies and their leaders to define where they want to go and fearlessly […]
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