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Marketing Systems: How Guiding the Customer Journey with Content Works

July 19, 2016 by Jeff Korhan

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Marketing Systems: How Guiding the Customer Journey with Content Works

This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch.

In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network.

Think of Marketing as Value (Like a Product)

When John Jantsch developed the Duct Tape Marketing system he solved a problem for himself and his clients. By bringing together the necessary marketing components into one system and putting a name to it, marketing was easier to buy and sell.

This marketing systems mindset changed everything for John. And it can work for you too. Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services.

Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made.

But you already knew that, didn’t you?

I’d love to hear your thoughts on the marketing systems. Meet me over on Twitter to take the conversation further.

Key Take-Aways

You can learn more about John’s work at Duct Tape Marketing. Check out his abundant resources for entrepreneurs, marketing coaches, consultants, and digital agency owners.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
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Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+

Owners Mindset: Getting Programmed for Customer Success

June 14, 2016 by Jeff Korhan

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This is Episode 72 of This Old New Business weekly business podcast with Jeff Korhan and Chris Brogan.

In this episode, Chris Brogan and I continue the conversation we started in Episode 2 on entrepreneurship.

If you don’t know Chris Brogan, he has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books which all have been printed by these Managed Print Services.

Listen to the audio for the exclusive, first-time public announcement of details about his upcoming ninth book!

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want.

Owners Take Responsibility and Prepare

Chris Brogan explains our core duty is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission.

Here’s how he breaks down the owners mindset.

#1 – Take Ownership – Assume responsibility for preparing and programming your business and life.

#2 – Take Action – Make those plans actionable and execute them.

#3 – Make Content – Tells stories that connect people with how you serve.

#4 – Nurture Community – Help people do more of what they want to do.

#5 – Build a Marketplace – Deliver value that earns you the right to sell to the people you serve.

Customer success happens when people get what they want from your business. It’s not just increasing customer satisfaction, but taking responsibility for connecting, consistently communicating and nurturing relationships to build trust.

I’d love to hear your thoughts on the owners mindset. Meet me over on Twitter to take the conversation further.

Key Take-Aways

Chris Brogan’s insider tip for getting programmed for success is simply being helpful. When you make that your core mission, then execution of the business or job or whatever naturally works.
Learn more about Chris Brogan by Googling Chris (seriously!) – he’s the second one. Or you can go to ChrisBrogan.com or learn more about his training at Owner.Media.
If you want his best, subscribe to Chris Brogan’s newsletter. You’ll quickly learn if he is the one to help you take your business to the next level.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+

Small Town Marketing: What Businesses Need to Know

May 24, 2016 by Jeff Korhan

This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His […]

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Marketing Systems: How to Take the Actions that Get Results

March 31, 2016 by Jeff Korhan

This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and […]

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Get Motivated: How to Turn Setbacks into Success

March 18, 2016 by Jeff Korhan

This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute […]

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Google Analytics: How to Build Better Website Traffic

March 4, 2016 by Jeff Korhan

This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interacting […]

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Business Networking: The Art of Connecting, Learning and Helping

February 19, 2016 by Jeff Korhan

This is Episode 64 of This Old New Business weekly business podcast with Jeff Korhan. Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way, since he’s really into box and […]

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Editorial Guidelines: How to Publish Content that Builds an Audience

February 6, 2016 by Jeff Korhan

This is Episode 62 of This Old New Business weekly business podcast with Jeff Korhan. In this, our first 2016 episode of This Old New Business we discuss why breaking your publishing schedule is not a good thing to do, but it’s better than publishing content that does not merit the attention of your audience. Maybe you could […]

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Customer Experiences are Marketing

January 15, 2016 by Jeff Korhan

Marketing is more than just information that introduces products and services. Marketing is the experience of buying your products. It is also the experience of using the product. It is the experience of returning a product that does not perform as expected. To prevent that one, marketing can be helping the customer get more from […]

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2016 Trends Every Marketer Needs to Know

January 7, 2016 by Jeff Korhan

Instead of just noticing trends and then getting back to business as usual, let’s take action on three important practices that will impact your small business marketing in 2016. These three practices separate top-level companies from the majority that ignore them. Putting it another way, if you skip even one of the following practices your […]

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