5 Best Practices for a Successful QR code Marketing Campaign

September 12, 2011 by

Are you wondering how to use QR codes to enhance your marketing? This article (now updated) first appeared in Social Media Examiner where I am a regular contributor.  It’s another great resource to help you with your small business marketing.  Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current […]

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It’s Only a Matter of Time

August 23, 2011 by

Years ago we used to joke about not knowing how to program our VHS recorders. Eventually the pain of missing our favorite television programs forced us to learn. That piece of technology was for entertainment.  Now technology has become essential to running a smart business. One of those technologies is web marketing, which includes social […]

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Social Media Tips for Local Retailers

August 19, 2011 by

What is the primary goal of a local retailer?  Getting people into the store. That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are an online business you want to drive traffic to your website because that’s your place of business.  If you are […]

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New Ways For Using QR Codes

August 17, 2011 by

Can you scan a QR code at 30,000 feet? Indeed you can – even without an Internet signal.  The logical question is where is the value if you cannot link to the web?  Read further and I’ll share some insights. Use QR Codes to BookMark Links When you scan a QR code with one of […]

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3 Best Practices for Generating Reliable QR Codes

August 7, 2011 by

Today I was leafing through a magazine full of ads with QR codes. Unfortunately, most of the QR codes did not work due to some common errors that can be easily remedied. The video above shows how to avoid these these errors, with more specific tips provided below. #1 – Short URL’s Create Cleaner Codes […]

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How You Can Grow Your Business with QR Codes

February 28, 2011 by

Quick Response (QR) codes and other two-dimensional (2D) codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

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