Sustainable communities are often described as ecosystems in which everyone gets what they want. This explains why Google+ is steadily gaining momentum for attracting the attention of a wider audience than even Facebook, and quite possibly one that will prove to be more powerful for content marketers Over the past couple of years we’ve watched as […]
Celebrating the Small Business Community
November 29, 2013 by Jeff Korhan
Tomorrow is Small Business Saturday. It’s a day that may not necessarily be on the radar of of many consumers, but it is one that is especially important for local small businesses. Small Business Saturday is an initiative that was created to bring greater awareness to the small businesses that form the foundation of the […]
How Live Events Enhance Social Networking and Marketing
November 25, 2013 by Jeff Korhan
In the days before digital, if you wanted to network you had to get out of the office. That’s where we developed relationships and consummated deals.Telephones were only used to supplement those live interactions. Live events are where you experience firsthand the energy and enthusiasm of other like-minded people who share your interests and business […]
How Selling Builds Your Tribe
November 15, 2013 by Jeff Korhan
The practice of selling is traditionally considered a transaction or event in which there is an exchange of value between the buyer and seller, and presumably close to equal value. If selling it is indeed an event, then by definition it has to be considered an ending. No wonder most people find selling and associated […]
More is Not a Content Marketing Strategy
September 16, 2013 by Jeff Korhan
Marketers often comment that they are overwhelmed with the demands of creating content to fuel their online marketing. Does your audience really want more content – or more relevant content? Tweet This The noise and clutter online tells us the problem is not a shortage of content, but finding the content that specifically addresses our needs. […]
Podcast and Audio Book Content are Engaging Mobile Communities
August 6, 2013 by Jeff Korhan
It seems that education, entertainment, and inspiration in all audio formats is absolutely the rage these days. Why is audio suddenly so hot? There are a number of reasons, with the most obvious being the access to this content that smartphones and other mobile devices provide. There are well over a million (probably closer to […]
Using Content Marketing to Teach Your Community
July 22, 2013 by Jeff Korhan
As the practice of content marketing goes mainstream, it is inevitable that it will be used in ways that undermine the very thing that makes it work – teaching. Want to make your content marketing better? Then consider your platform to be like a traditional classroom, and you the teacher. This will help to ensure […]
Elevate Your Business Growth Practices to The Web
July 16, 2013 by Jeff Korhan
Business consultants, coaches, and authors are fond of admonishing that what got you here won’t get you there. Their reasons often stem from their desire to teach you their methods, thereby helping you to break free from your past. The flaw in this reasoning is your past is precisely what got you here. Why would you […]
The Power of Questions for Attracting and Engaging New Buyers
July 9, 2013 by Jeff Korhan
Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling products and services, it’s smart to first consider the most relevant questions that need to be addressed. I just recently had car graphics London ON wrap […]
Social Media is Still Uncharted Waters
May 10, 2013 by Jeff Korhan
When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. These are uncharted waters. Everyone is still learning. So, small businesses simply […]
