Legendary sales trainer and motivational speaker Zig Ziglar often stated that selling is essentially a transference of feeling. While logic is part of our decision making equation, people are more often moved to action for emotional reasons – and that includes responding to your social media marketing. Understanding how to create contextual experiences that move people to […]
Celebrating the Small Business Community
November 29, 2013 by Jeff Korhan
Tomorrow is Small Business Saturday. It’s a day that may not necessarily be on the radar of of many consumers, but it is one that is especially important for local small businesses. Small Business Saturday is an initiative that was created to bring greater awareness to the small businesses that form the foundation of the […]
Collaborative Sales Practices that Engage Buyers
October 4, 2013 by Jeff Korhan
Selling directly to buyers is a standard business practice that is being transformed into a more collaborative sales process. Progressive businesses are now working together with customers to create shared experiences by co-creating solutions with buyers to give them what is often greater or more exciting than they would have imagined. Buyers do not always know […]
Preparing Your Business for Digital Disruption
September 9, 2013 by Jeff Korhan
In a recent guest post about the intersection of customer service and marketing I realized this: There are two questions every business should be asking: #1 – How will digital change or even eliminate proven business practices? #2 – How soon could that happen – and what then? The premise of the aforementioned article was […]
Market Like You Understand Your Customers
September 2, 2013 by Jeff Korhan
One of the most underrated qualities in business is understanding the customer. On many levels this is significant, but especially for marketers that want to attract the attention of an audience. Assuming you have the technical capabilities, there is one a simple test for determining if your marketing is likely to be attractive to your […]
Customers Lead Change
January 4, 2013 by Jeff Korhan
What blindsides many mainstream businesses is that market changes can be slow – and therefore go by unnoticed. Change is happening every single day. The challenge is being tuned into your markets well enough to discern these changes, and then contributing to shaping favorable change. Product vs Customer Driven Markets In traditional product-driven markets the […]
