While it is essential to practice ongoing education to stay current with trends, technologies, and best practices – it is much easier to acquire that same knowledge through networking. In fact, networking is nearly always the top reason given for attending industry conferences and expos. The conversations in the halls after an educational session – […]
Let Your Customers Own Your Brand
November 6, 2011 by Jeff Korhan
There is nothing more important to branding than the customer and what they have to say. Traditionally, companies have filtered the conversations surrounding their brands. This is a tactic that gives the customer a reason not to trust your company. The reality is that customers today will be heard. They have many opportunities for accomplishing […]
TinyLetter Simplifies Email Newsletters
September 1, 2011 by Jeff Korhan
Today MailChimp acquired TinyLetter to provide email newsletters capabilities for anyone that can send an email. Seriously, it’s that easy. Want proof. Notice how they get you started by having you select your username – which then becomes the sign-up URL for your newsletter. In other words, one step at a time. Oh, and like […]
It’s Only a Matter of Time
August 23, 2011 by Jeff Korhan
Years ago we used to joke about not knowing how to program our VHS recorders. Eventually the pain of missing our favorite television programs forced us to learn. That piece of technology was for entertainment. Now technology has become essential to running a smart business. One of those technologies is web marketing, which includes social […]
Better Business Practices
July 24, 2011 by Jeff Korhan
Business consultants love to talk about best practices because it makes their job easier – and they are not alone. Many contractors, educators, and salespeople do the same. They have a few solutions that they have perfected – then they apply them to problems that may or may not fit that solution. That’s the problem. […]
Google Sees a Web of People
July 22, 2011 by Jeff Korhan
Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]
How to Successfully Launch and Propel Your Business Upward
June 30, 2011 by Jeff Korhan
Do you have a great business idea but don’t know where to start? Is your small business stuck? Michael Stelzner is someone who has successfully met both challenges – and he describes how you can do the same in his newly released book. In Launch: How to Quickly Propel Your Business Beyond the Competition, Mike shares […]
How To Tighten Up Your Business Model
May 25, 2011 by Jeff Korhan
Smart businesses understand that a tight description of how their business model will accomplish its objectives – in one or two sentences, is essential for their success. A Sprint or a Marathon? Tech start-ups especially need this high level of clarity because their business cycle is short, one that could be only a matter of […]
