Looking up the definition of media reveals it’s Latin derivation to be: middle layer. That middle layer used to be the television, radio, and newspaper media that was necessary to reach a targeted audience. Now we are the media. Tweet this The middle layer still exists, but its utility for most businesses is limited at […]
New Media Training for Every Small Business
June 9, 2014 by Jeff Korhan
Does your business have a process for training its team members to be media savvy? Media training was once reserved for corporate executives that had to skillfully handle mass media interviews, especially television. These days just about anyone can find themselves in front of a video camera, and what is said or not could prove […]
Stories Are Valuable Marketing Assets
June 2, 2014 by Jeff Korhan
In a world in which content is clearly king, one of your most valuable business assets are stories that validate its capabilities. Stories can not only express how your business can help potential customers, but also the vital human qualities that differentiate it from look alike competitors. Consider that your business made a considerable investment […]
State of The Social Marketing Industry
May 27, 2014 by Jeff Korhan
We’re almost at the midpoint for this year, making this an ideal time to assess your social marketing efforts and reallocate resources as necessary. To give you some benchmarks, I’ll be sharing research results from the 6th Annual Social Media Marketing Industry Report from Michael Stelzner and our friends at Social Media Examiner. This is […]
How Storytelling Makes More than Marketing Come Alive
If you have not already, you can expect to be hearing more about storytelling as a means for communicating your business message. Storytelling is one of the cornerstones of sales and marketing, because great stories are memorable, and therefore, readily shared. Every business interaction with a prospective buyer or customer is a potential story. That’s […]
LinkedIn Publishing Platform: Enhance Your Influence
If you are even moderately Internet savvy, one of your primary go-to resources for checking out a new connection is LinkedIn. While most other social media profiles and bios are abbreviated, a LinkedIn profile is intended to be thorough and complete, including both professional and personal information. The reason for this is LinkedIn’s primary source […]
How To Use Technology for Its Highest and Best Use
For many of us, a standard calculator was our first introduction to technology. Therefore, it’s understandable why we still use technology predominantly for the purpose of automating mundane tasks such as mathematical functions, when we can be accomplishing so much more. This past week I attended a conference hosted by Infusionsoft, a sales and marketing […]
New Marketing: Personalize What You Automate
April 28, 2014 by Jeff Korhan
One of the primary responsibilities of every sales and marketing professional is developing warm relationships with customers. In the days before computers, we made it a habit to learn about the personal lives of our customers, including their families, pets, hobbies, leisure activities, and favorite sports teams. All of this information was either written down […]
How to Use Social Media to Grow Your Email Subscribers
April 14, 2014 by Jeff Korhan
During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. […]
How To Be So Helpful They Can’t Ignore You
April 11, 2014 by Jeff Korhan
Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing, selling, and customer service. Thanks to […]
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