This is Episode 35 of This Old New Business weekly business podcast with Jeff Korhan. Paying taxes is one of the unavoidable responsibilities that every small business owner shares, and it turns out that the challenges involved are often the same, regardless of the industry. In this episode Barbara Weltman offers guidance and better practices developed from decades […]
Social Selling Tips: Converting Trust into Profits
March 27, 2015 by speaker
This is Episode 34 of This Old New Business weekly business podcast with Jeff Korhan. Today I’d like to share my top 5 proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. […]
Social Selling: Getting Buyers to Know, Like and Trust Your Business
March 23, 2015 by Jeff Korhan
This is Episode 33 of This Old New Business weekly business podcast with Jeff Korhan. Today we are going to talk about social selling, more specifically, using social media to sell. Some people will tell you that you cannot use social media to sell. In my opinion that is because they do not understand successful selling is not […]
Become One With Your Ideal Audience
March 9, 2015 by Jeff Korhan
This is for you. That’s the voice of online content that connects with its ideal audience. It speaks from a place that says, “We think you are going to like this.” My research for presenting social media and content marketing programs at several different green industry (landscape companies) this year revealed some good news: More companies […]
Subscription Relationships: How to Build Sustainable Business Value
March 6, 2015 by Jeff Korhan
This is Episode 31 of This Old New Business weekly business podcast with Jeff Korhan. Our guest this week is John Warrillow. If you don’t know John you will want to get to know his work because it will change how you think about your business, your industry, and most important, your customer. It should not be surprising […]
Content Warfare: Writing a Marketing Anthem
February 27, 2015 by Jeff Korhan
This is Episode 30 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome Ryan Hanley back as our first repeat guest. If you have considered writing a book, you’ll be interested in learning the unique approach Ryan used to self-publish Content Warfare, his first book. There’s more. You’ll learn Ryan’s storytelling […]
How to Go The Distance with Your Content Marketing
February 16, 2015 by Jeff Korhan
Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes […]
Planning is Everything: How to Improve Business Performance
February 12, 2015 by Jeff Korhan
This is Episode 28 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome bestselling business author and Hall of Fame speaker Joe Calloway to the show to help you improve your business performance. Joe has a knack for getting down to what matters most, and that includes undertanding how to better […]
International Selling: How to Be Ready for The Next Opportunity
January 30, 2015 by Jeff Korhan
This is Episode 27 of This Old New Business business podcast with Jeff Korhan. Martin Limbeck is an international selling expert with extensive experience working with both American and European companies. Regardless of apparent differences such as language and culture, we’re all human beings. This is why Martin likes to say: selling is selling. So, if you […]
Business Communication: How to Build Relationships with Technology
January 13, 2015 by Jeff Korhan
This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways […]
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