If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing […]
Find Your Audience: How to Grow Sales with Digital Media
August 20, 2014 by Jeff Korhan
This is Episode 05 of This Old New Business weekly business podcast with Jeff Korhan. Do you often wish that media experts would just share a few of their better practices so you could adapt them to your business? Then join me and Ryan Hanley as we discuss some of the techniques he successfully used as Director of […]
Single Serve Content for Mobile Consumers
August 18, 2014 by Jeff Korhan
We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. Content often brings to […]
Modern Chamber Marketing: How to Successfully Build a Digital Community
August 12, 2014 by Jeff Korhan
This is Episode 4 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Frank Kenny as we discuss how to succeed these days with digital marketing. Frank will share how he facilitates a vibrant Facebook group to build community that keeps its global membership actively engaged. You will find this interview especially interesting […]
What Your Business Needs to Know About Podcasting
August 11, 2014 by Jeff Korhan
If you think podcasting is for techies, think again. Apple started offering support for podcasts in iTunes in 2005, but as social media became more mainstream, it appeared that video would rule the world. It did, and to a large measure still does. What then has caused the huge resurgence in podcasts? You have it […]
Agile Selling: How to Quickly Win with Buyers Today
August 6, 2014 by Jeff Korhan
This is Episode 3 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Jill Konrath as we tackle some of the challenges of selling that are just as relevant today as they have been for probably most of the modern era of marketing. If you want to know how to sell in […]
Superstar Selling: How to Think Like a Marketer and Sell Smarter
July 30, 2014 by Jeff Korhan
This is the debut episode of This Old New Business weekly podcast with Jeff Korhan. Each 30 minute episode features sales and marketing experts sharing how businesses today are successfully taking their traditional or “old” practices for building profits, and making them new again. It should not come as a surprise that they are doing this by […]
Podcast Launch: This Old New Business with Jeff Korhan
July 30, 2014 by Jeff Korhan
This is the official launch of our new weekly podcast show: This Old New Business. I know, it’s a curious title. Until you get to know the show better, just think of it as the serious podcast with the funny name! The title of the show may at first appear to be a contradiction, when […]
Here’s How to Communicate with My Business
July 21, 2014 by Jeff Korhan
Does your business have a system for receiving, organizing, and processing inquiries? This is vital for converting your content marketing, SEO, and social media into profitable outcomes. How a business communicates with its communities is marketing. Tweet this The smart ones use it to distinguish their company as professional, caring, and easy to work with. […]
Marketing to Be a Distinctive Business
July 7, 2014 by Jeff Korhan
Everyone is on a journey. Our job as businesses is to make the journey of our potential buyers better in some way. We have to be THE preferred solution – the oasis in a desert of clutter that inspires them to action. This means becoming a distinctive business. Failing to distinguish your business is to […]
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