This is Episode 41 of This Old New Business weekly business podcast with Jeff Korhan. To be the industry standard requires more than great products and services. The business has to achieve clarity in the minds of customers for what it does, how it does it, and maybe more important, what it does not do. We all know […]
Live Events: Delivering the Social Media Marketing World Experience
May 11, 2015 by Jeff Korhan
This is Episode 40 of This Old New Business weekly business podcast with Jeff Korhan. If you are considering hosting your own live events, and even if you are not but instead want to learn new insights for planning and delivering an exceptional customer experience, then you will want to listen to this episode. I promise this will […]
3 Website Optimization Tips that Sell
April 27, 2015 by Jeff Korhan
As you know, selling with social media involves driving traffic to your primary website and subscriber list so you can convert that interest into profitable outcomes. So, let’s talk about how to better optimize your website content. #1 Answer the Most Important Questions In my social selling program at Social Media Marketing World 2015 […]
Business Leadership: Moving from Connections to Relationships
April 17, 2015 by Jeff Korhan
This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he […]
Nurture Marketing: How to Be Remembered When Buyers are Ready
April 10, 2015 by Jeff Korhan
This is Episode 36 of This Old New Business weekly business podcast with Jeff Korhan. Randall Craig attributes his business success to the implementation of systems that automate strategic touchpoints for adding value and nurturing relationships with prospective buyers and clients. Think of it as content marketing on autopilot. When you listen to the audio you will probably […]
How to Tell Your Business Story
April 2, 2015 by Jeff Korhan
I’m often asked how one should go about telling their business story. There is often confusion about whether the story should be about the business and what it does, or about the customer and how they are served by the business. To show you how this works I’m going to break down and reconstruct a […]
Social Selling Tips: Converting Trust into Profits
March 27, 2015 by speaker
This is Episode 34 of This Old New Business weekly business podcast with Jeff Korhan. Today I’d like to share my top 5 proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. […]
Social Selling: Getting Buyers to Know, Like and Trust Your Business
March 23, 2015 by Jeff Korhan
This is Episode 33 of This Old New Business weekly business podcast with Jeff Korhan. Today we are going to talk about social selling, more specifically, using social media to sell. Some people will tell you that you cannot use social media to sell. In my opinion that is because they do not understand successful selling is not […]
Become One With Your Ideal Audience
March 9, 2015 by Jeff Korhan
This is for you. That’s the voice of online content that connects with its ideal audience. It speaks from a place that says, “We think you are going to like this.” My research for presenting social media and content marketing programs at several different green industry (landscape companies) this year revealed some good news: More companies […]
Content Warfare: Writing a Marketing Anthem
February 27, 2015 by Jeff Korhan
This is Episode 30 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome Ryan Hanley back as our first repeat guest. If you have considered writing a book, you’ll be interested in learning the unique approach Ryan used to self-publish Content Warfare, his first book. There’s more. You’ll learn Ryan’s storytelling […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- 6
- …
- 67
- Next Page »
