Today I sat in on a webinar presented by Dan Zarrella. I met Dan on Twitter during the early days when it was less crowded than now. He is a self-described – social media scientist. This basically means he is a geek among geeks! Seriously, as a non-practicing scientist myself who suffered through four […]
Personalize Your Small Business Marketing
June 27, 2010 by Jeff Korhan
Your message on this social Web will always be more interesting, and therefore, more memorable when it is embedded within a personal story. It certainly works for me as a professional speaker, as this is the number one comment I hear from my audiences – “loved the stories and practical examples.” And it works the […]
Why Flickr Will Not Flameout for Small Business Marketers
June 24, 2010 by Jeff Korhan
In addition to to the recent improvements this week at Flickr that make for a superior user experience, there are other reasons why photos will continue to hold their own on this social Web. Flickr Facelift The most noticeable improvement on Flickr is that the images are now 30% larger. It really makes for a […]
Social Media Observations
June 23, 2010 by Jeff Korhan
One of the challenges for those of us that help others with their social media work is meeting them where they are. These personal observations are as relevant for beginners as they are for the rest of us. There are Few Social Media Experts It's one thing to call yourself an expert, and another to […]
YouTube Launches Free Video Editor
June 20, 2010 by Jeff Korhan
If you would like to do some basic editing to your videos, then the new online video editing tool that YouTube now provides may be just what you are looking for. Do You Need to Edit? For the most part, I believe unedited videos will serve you best on this social Web because that raw […]
Small Business SEO
June 17, 2010 by Jeff Korhan
Search engine optimization (SEO) seems to be a challenging endeavor for small businesses. For this reason, I'm going to share a few simple tactics that have worked for me and my clients. These will help you to score a few wins that you can then build on. To be fair, this will work best if […]
Blog and Article Writing Breakthroughs
June 15, 2010 by Jeff Korhan
Why is it that writing a short article or blog post can sometimes become an agonizingly frustrating process? There are only two reasons for this: Fear and Desire. Fear and Desire You are either thinking that your writing won't be good enough, or you are trying too hard to make it a work of art. […]
Social Media Calls for Candor – Not Commercials
June 13, 2010 by Jeff Korhan
Small businesses may not be the only ones that are late to the social media party. It turns out global corporations are also in the dark when it comes to recognizing how marketing has changed in this increasingly social business environment. When I watched a couple of television commercials yesterday, I really felt bad […]
Small Business Happiness
June 7, 2010 by Jeff Korhan
Why is happiness arguably one of the most relevant contributors to the success of your small business? We all spend more of our waking hours at work than anywhere else. Very simply, if you aren't happy at work – you aren't happy! Delivering Happiness Today is the official launch of the new book by […]
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10 Blog Commenting Strategies
Here are 10 simple blog commenting strategies that will help you to reach out and release your commenting genius. These strategies offer valuable benefits for moving out of the shadows by sharing a few words on your favorite blogs that will help you to better engage with your communities. 1. Introduce Yourself – Bloggers are […]
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