Everything we do in life is driven by the desire for happiness. As we get older, there is a tendency to rely on what has made us happy in the past, which of course prevents us from making new discoveries that may well work better. This to me explains why older adults who were previously […]
Can Social Media be Effectively Outsourced?
August 26, 2010 by Jeff Korhan
Given that the intended purpose of social networking is connecting and interacting to build relationships with real people, it not only seems ironic to outsource these activities, but counterproductive as well. Nevertheless, lets take a closer look to fully understand the dynamics involved. (click to enlarge) Transparency Always Works When we see your smiling face […]
How to Start a Blog
August 25, 2010 by Jeff Korhan
Despite the millions of blogs in the blogosphere, it is still a fact that the percentage of small business bloggers in any industry other than technology is less than 10%, and probably much closer to 1%. Let’s take a look at some of the common challenges, some solutions for overcoming or working around them, and […]
Social Connectivity is a Human Need
August 23, 2010 by Jeff Korhan
A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate – in other words, succeed. My friend Richard Heller and me at a Green Industry Event The Paradox of Social Media Technology This study validates what […]
The Bright Side of Losing Social Media Privacy
August 22, 2010 by Jeff Korhan
From an early age, we have all witnessed countless circumstances that we have deemed unfair. And while many are bemoaning their loss of privacy on the social networks, they should be welcoming that very thing that will indeed make this world a more equitable place – and that includes our business environment too. People Talk […]
Thank You Small Business Readers
August 19, 2010 by Jeff Korhan
Yesterday I received some very fine news that I feel compelled to share, for one thing, because there is a story behind it that can help your small business. Small Business Bloggers Justin from Technorati sent me an email with a request to get back to him, and we had a preliminary discussion today. Technorati […]
Locate Your Friends with Facebook Places
August 18, 2010 by Jeff Korhan
The new Facebook Places location-tagging feature that is due to launch any day now is sure to reignite the privacy debate. It appears to have the capabilities of location-based services such as Foursquare, Gowalla, and Loopt, and a whole lot more. If you are unfamiliar Foursquare, this post will give you an overview of one […]
A Social Media Friendly Small Business File Tagging System
August 17, 2010 by Jeff Korhan
You can accurately identify and locate anything when you clearly define it with two parameters: time and place. This is how I have named and easily located my computer files for years, and it is a system that resonates with two trends on the social web: real-time search and geo-location. Having recently acquired my first […]
Merging Your Social Media Communities
August 16, 2010 by Jeff Korhan
One reason associations and other organizations hire speakers and consultants like me is for our unique perspective – one that presumably will help to create new perspectives for their members. An association is a community, just like those that you interact with on the social networks. So, my question is this: Why is it that […]
Social Media Is Not A Business Fantasyland
August 11, 2010 by Jeff Korhan
What is true in your life and day-to-day business activities also holds true for your social media environment. Yet, for some reason some people have expectations that border on fantasy, and they encourage you to come along for the ride. There is no question that social media can be a lot of fun. I certainly […]
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