Authenticity is a behavioral quality that enhances your effectiveness with social networking and marketing. It seems easy enough until you are in the spotlight. The reason is that whenever we are on a stage of any kind, where we know we are being observed – our behavior changes.
5 Ways to Make Your Blog Posts Outstanding
October 31, 2010 by Jeff Korhan
A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it. To accomplish this, it should address five component, including having an engaging title, content that is easy to consume, a mix of content types, being optimized for search engines, and lots of interaction.
Using Social Media to Enhance Your Sales Process
October 29, 2010 by Jeff Korhan
Using technology to collaborate with your prospects and customers respects their valuable time – while also making the most of yours. Now you can use social networking and marketing to share the information that is necessary for prospects to learn what they most need to know about you and your business, and to encourage more qualified inquiries.
Quality or Quantity Blog Posting for SEO?
October 27, 2010 by Jeff Korhan
The search engine optimization of your blog is most effectively enhanced by increasing the frequency of your posting and by attracting more inbound links. If you had to choose, it would be preferable to opt for delivering quality content less frequently. However, you are less likely to get noticed to attract those links if you are posting infrequently.
QR Codes for a Good Cause
October 26, 2010 by Jeff Korhan
QR Codes are currently a thing of curiosity. Yet, the more everyone gets familiar with them, the more likely they will find practical uses. This is another example of social entrepreneurship in action, a trend that you should consider for your small business. Remember that markets are communities. Help them and you may be surprised at the mutual benefits.
How to Encourage Social Media Sharing
October 25, 2010 by Jeff Korhan
The purpose of sharing online content is to encourage interaction, engagement, and collaboration. There is an art to this form of content marketing. An effective approach is to create an enjoyable experience that is likely to lead to more sharing.
Training Your Mind
October 24, 2010 by Jeff Korhan
Your mind is the most powerful tool for both personal and professional productivity. The challenge is training your mind to respond appropriately, that is, without stress. Here are are two simple concepts to that will help you with that.
The Dalai Lama and Business
October 21, 2010 by Jeff Korhan
While in the audience of His Holiness The 14th Dalai Lama of Tibet today, at Miami University in Oxford, Ohio, I could not help but appreciate how his world view is strikingly congruent with the business practices that are most effective on the social networks. Business and marketing is now a social experience. This means taking a broader view with your work, and especially with your social media marketing, is going to create more opportunities.
QR Codes LIKE Your Facebook Page
October 18, 2010 by Jeff Korhan
QR Codes will play a significant role in the future of social media marketing. The concept is very simple: these graphic representations of digital links instantly connect mobile devices to your social media marketing – including the LIKE button to your Facebook page.
How Sharing is Redefining Business and Marketing
October 17, 2010 by Jeff Korhan
The value that resides in our social media communities is much greater than we realize. And thanks to the power of technology, these little pieces of shared wisdom can be accumulated, curated, and applied for the benefit of that community – benefitting both the community and your small business!
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