Two Essential Social Media Marketing Practices

Your job with social media marketing is to create content for Google and the other traditional search engines, while also using the social networks to personalize it so that you are encouraging conversation on the respective social networking sites that will soon be launching their social search engines.

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A Versatile QR Code Generator

Kerem Erkan is an enhanced QR code generator that allows you to create QR and other 2d codes for purposes that range from linking to Web urls, sending an email, creating a vCard or Google Map, and most recently added – creating a code that not only links to your Twitter address, but also embeds your Twitter avatar or image within it.

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Regulating Social Media is a Bad Idea for Business

Overly restrictive social media policies that focus on what could go wrong, as opposed to what could develop if you provide simple guidelines and trust your employees to use good judgment are a bad idea.

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Are Your Core Values Evident in Your Social Media Marketing?

Small businesses today need to be authentic with all of their constituents if they expect to achieve sustainable profitability in this increasingly transparent business environment. One way to get a handle on this is by achieving clarity on company values. These core values shape the culture of a company, but only if there is a process is in place that ensures a genuine commitment to them.

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What Your Business Needs to Know About Social Graphs

Your social graph is a digital map of your personal identity, your primary Facebook friends and everything you share with them. This context tells a great deal about you – who you are, and by associations and comparisons, who you are not. All of this is going to take the accuracy of search to breathtaking levels.

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Use Social Media to Give Price Shoppers What They Want

Price shoppers find the best price because they are good at research. Give them the content they want to weight against that price to make a go or no go decision.

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Lead Your Small Business or Risk Irrelevance

The reason you want to be working in your small business today is that nobody knows it better than you. For one thing, it’s personal to you, and clearly personalization is going to be highly relevant moving forward. Just know that you need to be maintaining a vibrant presence on multiple channels, which should at the very least include a blog and a business or professional Facebook page.

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Can I Help You With That?

Can I help you with that proclaims you are ready. You have assessed the situation and you have a solution. You understand what to do next, and you are ready to take action. When you confidently step forward to help your customers beyond the normal expectations for your role, you earn a place in their hearts, and that’s a nice place to be in a competitive business environment.

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Apple’s iPad Business to Exceed Mac Business in 2011

Venerable tech blog TechCrunch reported today that the iPad business is already a bigger business than Apple’s portable computer business. So if you have something to say, you need to start blogging, because the RSS technology that feeds your blog content to the inboxes and readers of your targeted audience is readily transferrable to mobile apps.

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Content Marketing and The Top Ranked 2011 Blogs

Content marketing is an organic, non-linear process that cannot and should not be forced. The art of content marketing is one of getting better at planting and cultivating – not harvesting. Harvesting is about you. Content marketing is about your customers. Make the effort to help them and you will never have to worry about the next harvest.

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