Building a discipline of creating interesting photos of yourself helps you to get better at being your best self – effectively putting a smile on your face. When you combine that with taking action on your highest value small business activity – you will dramatically enhance your success.
How to Make Your Video Go Viral
March 23, 2011 by Jeff Korhan
To make your video go viral you can create a video of someone doing something incredibly stupid, or you can take your passion for what you are doing and pour that into understanding and caring for your market – your customers. Then create content that makes their lives easier or better in some way. They will do the rest after that.
High Value Content Marketing
March 22, 2011 by Jeff Korhan
How do you create high value content? Focus on your audience – your community. When you combine this effort with a basic understanding of search engine and social media optimization, you will also assist Google in helping you expand your customer base.
What is Content Marketing?
March 21, 2011 by Jeff Korhan
Content marketing is creating useful or desirable content, distributing it to those that can benefit most from it, and personalizing it to encourage engagement. When you effectively accomplish that you earn the credibility that will allow you to offer even more and get paid for it.
A Positive Look at Community Feedback
March 20, 2011 by Jeff Korhan
Regardless of your industry of business specialty, there will always be potential customers or clients who need a little hand holding – and you should be excited about that. We are most passionate about what we love and what we do not understand – which you can also interpret as what we dislike or resist. Help everyone and you will get better at what you do.
RSS Readers – The Most Valuable Tool You Don't Use
March 17, 2011 by Jeff Korhan
One of the most valuable tools available to you for staying on top of news that is relevant to your industry and small business is the RSS news reader – a free Web-based tool that allows you to subscribe to and manage blog content, as well as other real-time news such as your Google alerts.
Why Authenticity Pays and How to Do It
March 16, 2011 by Jeff Korhan
Authenticity brings out of you the personal qualities that others can identify with. To get there, a good approach is to get over the need to be liked and just have a conversation that comes from the heart. That’s what creates alignment that leads to new business deals.
Your Price is Too High Because the Value is Hidden
March 15, 2011 by Jeff Korhan
When price is a problem, its because everything else seems to be equal, which we all know is never true. So, instead of blaming the Internet, blame yourself for not revealing what is hidden. Thanks to social media, pulling back the curtain to share what has never been shared is one of the most powerful and memorable means of differentiating your small business.
It's In My Blog
March 14, 2011 by Jeff Korhan
Are you looking for ways to drive more traffic to your blog – or to your website via your blog? Then make your blog a place that is so robust and jam-packed with valuable content that your community will find it useful. This is why I am always proud to say with a smile … It’s in My Blog.
Nobodies are the New Somebodies
March 13, 2011 by Jeff Korhan
If you expect to achieve your small business objectives with social media, you should consider that it is creating a transformative power shift. Power and influence are no longer concentrated in places where the majority cannot access it. It’s everywhere. This means nobodies are the new somebodies.
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