In the pre-digital era of publishing, the printed word carried a great deal of authority. The assumption by the general public was that “they” would never print anything if it wasn’t true. Of course, back then publishing was confined to established media outlets that employed professionals who were held accountable. Now anyone can publish, and […]
Business Assets and Relationships
February 15, 2012 by Jeff Korhan
The current economic conditions are redefining the valuation of business assets. Traditional hard assets convey tangible monetary value that is realized when they are bought and sold, ideally at higher values than when they were previously exchanged. But what happens when the exchange of these assets is a never-ending downward spiral that approaches zero valuation? […]
Give Up Control of Your Brand
February 13, 2012 by Jeff Korhan
The customer may not always right, but they will always have a voice – and that gives them influence over your brand. Traditional marketing and advertising was a process in which the enterprise controlled the brand. They had the facts, the expertise, and the resources with which to shape the brand identity. Now customers can […]
Practice and The Need to Fail
February 8, 2012 by Jeff Korhan
Getting results in business not only involves failure – it demands it. The Only True Failure is Inaction If you are going to succeed at anything you have to take action. The only true failure is the failure to act – one that is often the result of fear. If you take action and […]
Facebook Facts and Your Business
February 6, 2012 by Jeff Korhan
Pew Internet recently completed a study of Facebook user behaviors that provides valuable insights that can help you more effectively use Facebook to grow your circle of influence – and business opportunities. Facebook Friends are Not Real Friends Men and women especially, and all of us in general, differ on who we consider to be our […]
Social Business by Design
February 1, 2012 by Jeff Korhan
As Facebook approaches its public offering, CEO and founder Mark Zuckerberg is making one thing very clear. “The world’s information infrastructure should resemble the social graph.” In other words, your business needs to be social by design. Virtually every business in every industry needs to redefine itself around social to be relevant with the changing […]
Personal vs Business Social Media Accounts
January 29, 2012 by Jeff Korhan
Small businesses naturally tend to focus on daily actions that generate results, such as engaging prospects with their sales process, and then efficiently converting that interest into profits. Advertising is a form of media that fits well with the small business mindset. It creates awareness, a sense of urgency, and a desire to take action […]
Google+ for Small Business: An Interview with Chris Brogan
January 26, 2012 by Jeff Korhan
In this interview, New York Times bestselling author Chris Brogan offers insights into the power of Google+ for small businesses. Google+ is an emerging social network that promises to challenge Facebook – especially in regards to its benefits for businesses. While Google+ is only a fraction of the size of Facebook, it is indeed backed […]
Innovate or Die – The Race to The Top
January 22, 2012 by Jeff Korhan
Imagine a web with perfect search capabilities – one in which consumers have access to everything they want to know about your business and others just like it. Knowing that, would you operate differently than you are today? You can hope your prospects will not discover other sources that are cheaper or better than yours, […]
Facebook Contest Engages Small Business
January 20, 2012 by Jeff Korhan
Once in a while you come across an opportunity that is a no-brainer – such as receiving FREE stuff. Facebook wants to help small businesses, and they believe the best way they can accomplish that is introducing you to the benefits of Facebook advertising. FREE Facebook Advertising So, they have launched a contest, one that […]
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