Do you understand the primary problems that challenge your ideal customers? If your business is intensely focused on relationships, then it is continually learning about the most relevant problems for which it can be the solution. To attract new customers, they must immediately know your business understands their problems, and can offer relevant solutions for […]
Converting Trust Into Profitable Outcomes
March 12, 2014 by Jeff Korhan
One of the most challenging steps in the sales and marketing process is the final conversion into a desirable outcome for the buyer and the seller. One reason for this is the terminology. The word conversion has a connotation bordering on manipulation. At the very least it suggests the transition is mechanical, like flipping a […]
Relationship Selling in The Trust Economy
March 10, 2014 by Jeff Korhan
Relationship selling and social marketing are becoming one and the same, and this presents numerous advantages for any business that understands how the two work together. If you hate cold calling and the feeling of interrupting your best clients, then stop selling as you know it and get focused on helping. That’s the heart of […]
Blog or Website: Why You Need Both
March 3, 2014 by Jeff Korhan
Do you track your content to better understand what drives the most traffic to your website If your site is built on the popular WordPress platform, this information is readily available using a number of plugins. It has been a while since I wrote Blog or Website: The Real Difference. Yet, that article still brings […]
Influencer Marketing: Shine a Light That Reflects on Your Business
February 24, 2014 by Jeff Korhan
Recently a friend who is skilled with social media marketing asked me for some help with an event that his non-profit hosts. While explaining this strategy to him I realized it does not have a name; now it does. It’s the title of this article. If you know your industry or niche well, you […]
How to Tell Better Stories
February 19, 2014 by Jeff Korhan
One of the foundational skills of social media and content marketing is storytelling. Like writing, this is one of those skills that takes a lifetime to master. So, let’s not waste any time getting started with learning to tell better stories. I recently visited the Mayan ruins of Chichen Itza in the Yucatan state of […]
Planning Paradox: How to Create Higher Value Content in Less Time
February 17, 2014 by Jeff Korhan
If you have struggled with planning your content marketing you are not alone. However, once you get your plan in place, you will be astounded at how you can deliver more impactful content for your community, and in less time. I’ve been there too; and that is why I’m excited to share how this is […]
5 Writing Tips for Finishing Your Book on Time
February 14, 2014 by Jeff Korhan
The process of writing is uniquely personal. Therefore, there are many idiosyncratic habits that many authors cling to. That’s not what this article is about. These are breakthrough tips that will challenge what you have believed about the writing process. I learned these tips on the way to writing my first traditionally published book, which […]
How Consistent Content Marketing Builds Your Community
February 12, 2014 by Jeff Korhan
Does the media always deliver? Maybe not always, but they do tend to show up as scheduled. That’s one of the keys to building your community with content marketing. A business chooses when it is available for serving customers. Since content marketing is designed to provide value for prospective buyers with the intent of encouraging profitable customer actions, […]
3 Steps to Building Your Content Marketing Mission Statement
February 10, 2014 by Jeff Korhan
As content marketing begins to go mainstream, it is now essential to make it better. Your business has a mission that clearly and succinctly defines why it exists. When you also develop a written mission statement for the content that drives engagement with your community, it will be easier to create more effective content. If […]
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