Blog or Website – The Real Difference

Blogs are indeed websites, but there are distinct and relevant differences and advantages to both. Most people think of a website as a digital storefront – a place for offering products and services, activities that you can also accomplish with a blog. Then what exactly is the difference between a blog and a website? A […]

Read the full article

Why Real Time Business Blogging is Cool

Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers.  Only 13% classified themselves as entrepreneurs who blog to […]

Read the full article

Let Your Customers Own Your Brand

There is nothing more important to branding than the customer and what they have to say. Traditionally, companies have filtered the conversations surrounding their brands. This is a tactic that gives the customer a reason not to trust your company. The reality is that customers today will be heard. They have many opportunities for accomplishing […]

Read the full article

Why Great Writers Always Cross the Finish Line

Great writing is not something that naturally emerges from talented individuals. It is the result of doing the work until a result is achieved – regardless of whether that result meets with success. The attribute of  finishing what you start is what makes talented writers great – and competent writers better. Runners are often coached […]

Read the full article

The Biggest Social Media Risk

We all know the excuses for not using social media – not being very good with technology, not enough time, and not willing to be that visible. Of course, there are many more reasons why small business are not taking advantage of the opportunities that social media offers them. What’s the biggest risk with regards […]

Read the full article

Why You Should Design Your Business Around Social

“The social version of anything is more engaging and will outperform non-social.” That’s a direct quote from an interview with Facebook CEO Mark Zuckerberg at the 2010 Web 2.0 Summit. He noted that we are all hard-wired to connect and engage with other people. This followed his comment that “Over the next 5 years most […]

Read the full article

5 Reasons for Using a Blog Post Template

What comes to mind when you hear the word template? For most people, its the thought of following a cookie-cutter formula that practically ensures the creation of mediocre work. On the contrary, using a template reminds you of the essential components that most reliably produce your best work – and more readily help you to […]

Read the full article

Email Marketing Done Right

When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]

Read the full article

3 Tips for Communicating Your Message with Authority

Have you ever noticed that even some of the best actors have a difficult time as talk show guests? They may be very good at delivering a role that follows a script – but without one there are gaps that leave a space for all kinds of things to happen – some of which undermine […]

Read the full article

Why Should We Hire Your Company?

Can you readily provide specific, quantifiable, and relevant evidence that justifies hiring your company? Surprisingly, most companies cannot – not really.  They offer up intangibles such as great customer service, longevity in business, and things of this nature. When you consider how much work goes into attracting new business, doesn’t it make sense to be […]

Read the full article