It has been said that there is a book within each and every one of us. While the greatest challenge may seem to be writing your novel or non-fiction business book – and it is indeed a challenge to do it well. That is nothing compared to getting those books into the hands of readers. […]
The Facebook Trust Dilemma
December 3, 2012 by Jeff Korhan
The recently announced Facebook Job Board has inherent risks for everyone – users, advertisers, and Facebook itself. Facebook became what it is today by innovating – “moving fast and breaking things.” While that may be a viable strategy for a start-up, by social networking standards they are now an established business. Do you think IBM […]
Thank You All
November 22, 2012 by Jeff Korhan
It is Thanksgiving here in the United States and I’d like to thank all of you that have crossed my path, and those who will do so some time in the near future. Thank You Friends I am thankful for how social media has connected me with so many interesting people that I would not have […]
Content Marketing Choice-Making
November 11, 2012 by Jeff Korhan
The creation of abundant online content necessarily encouraged content curation, the practice of sifting through it to then share only the information that is most relevant to respective communities. Always on RSS feeds allow for easily filtering content by selecting the best sources to include in curated streams. While there is value to this type […]
Writing to Remember
November 4, 2012 by Jeff Korhan
Writing, and writers block especially, are based on the idea that you are creating something. The truth is you are simply remembering, and that will happen naturally if you simply show up and start writing. Any adult has had enough life experiences to fill multiple books. They only need to sit down and start writing and […]
3 Ways Content Marketing Makes Every Business Better
October 26, 2012 by Jeff Korhan
One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done. This false assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions. There are 3 […]
The Social Global Internet [Infographic]
October 21, 2012 by Jeff Korhan
One of the best ways to understand the future of the Internet is to study its past. The Internet was built to connect multiple computers so that they could communicate. That is built-in social. Of course, as more and larger computers were connected, search became a driving force for helping people discover what they were […]
Built In Social Business Expectations
October 10, 2012 by Jeff Korhan
What would you think if you visited your favorite store and they were closed? Over time customers develop expectations, and one of them is that your business is open, ready, and willing to serve. If you operate a small business you understand this. You open and close on time, and follow a number of other […]
Google for Authors Simplified
September 21, 2012 by Jeff Korhan
One of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles. About Google Authorship This week I received an email from Google about Google Authorship that suggests they are hoping to take it mainstream. […]
When Users are Not Customers
September 16, 2012 by Jeff Korhan
The Ideal User Experience Google’s mission is to deliver the most relevant results for ANYONE performing a search within their platform. Google knows their customer. It’s any person doing a search query, regardless of whether that search is for business or personal reasons. When Google focuses on providing the best user experience, they are equally […]
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