If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing – quickly and clearly make your point. That’s just the beginning. Having accomplished that, you then have to get your prospects and customers to take action – such […]
Archives for December 2011
The Cardinal Rule of Content Marketing
December 7, 2011 by
When people encounter situations and circumstances that are complex – and open to interpretation, their only saviors are clarity and simplicity. That’s the role of content marketing. Consumers today are looking for answers – solutions that solve their problems without compromise. Imagine that you are responsible for a project that requires fastening pieces of lumber […]
