There is no template for using social media well. You have to find your own way. There are indeed best practices you can follow. However, adapting those to your business is something that is unique to it – including your company culture and the people you serve. As children, many of us were fascinated by […]
Archives for October 2011
How the Facebook Contextual Engine Can Grow Your Business
October 9, 2011 by
Facebook is building a contextual search engine that will readily tell your story and connect you with new social and business opportunities. However, you have to make the effort to learn how to give it the information that it needs to help you. While it may seem that your Facebook experience is determined by Facebook, […]
Why Being Wrong is Right for Business
October 4, 2011 by
Businesses work very hard at being right in order to attract more business – and so do their competitors. If everyone is right there is no differentiation – and no sale. A better strategy is being wrong to be right. Trust Wins Customers Your marketing has to resonate with your audience at an emotional level. […]
Get to Know Your Marketing Angels and Demons
October 2, 2011 by
When you are creating marketing content for your small business there is a demon on one shoulder and an angel on the other. The challenge is determining how that devil is working against you – and the angel for you. In other words – what do they represent when it comes to your creative process […]
