Groupon is like Super Bowl advertising. It definitely creates awareness, but it does so at a price – one with consequences that should be carefully considered. Much has been written about the direct costs of running a Groupon campaign. However, it’s the side effects that bother me. And they extend long after that Groupon has […]
Archives for June 2011
How To Run a Smarter Business
June 12, 2011 by
Running a smarter business is an uncomplicated endeavor – provided there is a clear vision, a process for systematically learning from mistakes, and a commitment to productive habits. Know Where You are Going A clear vision of the value your company provides to a specific community is essential. Surprisingly, this beginning step is where most […]
How To Make Your Marketing Memorable
June 8, 2011 by
To make your marketing memorable you have to make it so colorful, so exciting, and so different from anything that has previously been imagined that it cannot possibly be forgotten. The foregoing statement is an adaptation that paraphrases a quote from Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer. It’s […]
Are You Joyful When You Write?
June 6, 2011 by
Writing is a creative process – one that requires something more than focus to produce favorable results. The last few weeks I have been in a writing slump. The quality of my work has ranged from acceptable to exceptional. However, until I made a significant breakthrough, the process for achieving it all could only be described […]
3 Ways to Earn the Respect of Your Community
June 2, 2011 by
For some time now I have been considering joint venture opportunities – partnering with others on projects of a larger scope or duration than I can handle alone. I mentioned this to my wife last week and she asked what skill sets I was looking for in a partner. My mind went blank because I […]
The Best Source of Business Advice
June 1, 2011 by
Have you ever asked yourself what the best business advice was that your ever received? When I was recently asked this question recently, more than a few ideas and habits came to mind – from my parents, consultants and coaches I’ve hired, and friends. However, what I came to realize is the best business advice […]
