Archives for January 2011

The Web is Central

Your small business is at the center of the universe as far as its Web presence is concerned. Think about this, your business is only one click away from anyone in the universe. We are all one click from our next customer or opportunity. All you have to do is get in the game.

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A Practical Small Business Use of 2D Codes

If you want to align your prospects and customers with the digital content you have created, I believe 2D codes should be added to your marketing toolkit. I honestly believe this is going to be a breakout year for QR codes. Just like QR codes, MS Tags are two-dimensional codes. They can be customized to include a company logo.

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My Social Media Strategy

You cannot have a social media strategy without a content strategy. In the world of social media, marketing is no longer about selling features or benefits. It is about engaging with people to establish a connection that will presumably lead to familiarity, then trust, and ultimately to a business transaction.

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Settling In with Social Media

The foundational principles of social media will not – I repeat, will not change. Focus on the qualities of social media that pertain to personalization, relationships, and other human-centric activities – and spend less time learning new technologies. You’ll never have regrets about the time you dedicate to friendships.

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Valuable YouTube Tips That Are Often Overlooked

Today I wrapped up a presentation I’ll be giving this week to a group of transportation and tourism professionals. In that presentation I have a short video on YouTube tips that I’ve used for years, but that I have come to learn are still largely undiscovered.

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The Social Generation and Your Small Business

There are parallels with the next generation that literally grew up on Facebook and what we want to achieve with our small businesses. You may be interested in my observations, because their practices reveal something we all share – a focus on achieving practical results.

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How Can I Help You This Year?

What are you working to accomplish this year? Maybe I can help by offering up some resources that are aligned with the most relevant trends for small businesses in 2011 – more personalization, greater accessibility, and increased relevance with your customers.

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What Are Your Customers Willing to Pay For?

What really matters today is knowing your customer well enough to understand what they are really willing to pay for. This may be something that nobody in your industry is currently offering. Show your customers you care and them and they will help you develop these solutions that will keep your business on the leading edge.

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ReThink and ReDesign Your Business Model

Now that you’ve established your 2011 goals you may be having some doubts about how you will go about achieving them. This may be a good time to consider rethinking how well your business model is working to accomplish your small business objectives.

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How to Find Your Productivity Secrets

When you were younger you developed your own methods for getting things done – by yourself and without any outside influences. For this reason, those methods are most natural for you – and they will still most reliably get you where you want to go with less effort and greater consistency.

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