Facebook’s internal search engine is powered by Microsoft’s Bing. Now they are taking their partnership to the Web where they will use instant personalization to add context to searches – through the wisdom of friends – your friends, and your mutual friends. The context of your content is what is relevant to your expertise. Facebook is arguably the only platform that provides that context.
Archives for October 2010
Keeping Up With Social Media
October 13, 2010 by Jeff Korhan
You cannot do this alone – none of us can. Yet, if you make the effort to engage with friends on the social networks and share with them, you will stand a much better chance of keeping up. Make friends. Engage with them. Share with them.
Blogging Wet
October 12, 2010 by Jeff Korhan
There is a lot of chatter in the blogosphere, especially when it comes to technology and the social networks. Noise and chatter is often superficial. That is to say it’s at the surface – like the waves in the ocean. If you are willing to go deeper with your blogging, you will find yourself in unique place – without any competition.
Stop Following Instructions and Explore
October 11, 2010 by Jeff Korhan
One of the characteristics of the social networks is that you are asked to fill in the blanks when you complete your profile, establish your notification or privacy settings, or connect with other applications. Yet, the free markets of commerce applaud and reward those that resist conformity in favor of exploration. Look for the gaps – they exist on all of the social networks, and the astute marketers are taking advantage of them.
Facebook Groups Simplified
October 10, 2010 by Jeff Korhan
You can now Back-up Your Facebook Information, monitor your applications from the New Applications Dashboard, and create New Groups with enhanced functionality. You can easily discern that groups are intended to bring us closer together into micro-communities. When this happens, there is a greater likelihood of alignment.
Facebook Applications Dashboard
October 7, 2010 by Jeff Korhan
Facebook now gives you easy access to the permissions you have granted to access your Facebook social graph. My suggestion is to treat your Facebook social graph with the same care as your financial credit report by granting permissions to applications with the same care.
How to Back-Up Your Facebook Information
October 6, 2010 by Jeff Korhan
You now have the ability to download ALL of your Facebook content – photos, videos, posts … the works! I’m sure a lot of people will feel good about the fact that can own what they have shared with Facebook. However, this now creates new responsibilities for all of us as what is downloaded to hard drives is transportable and arguably less secure.
Business Referral Tracking
October 5, 2010 by Jeff Korhan
The greatest value of tracking business referral is that it brings awareness to what you most want to accomplish. What you are willing to take the time to measure merits your attention. Quantification removes all doubts. Either there is result or there isn’t. It’s that simple.
Blog Title SEO
October 4, 2010 by Jeff Korhan
The most important word in any blog post is the first word of the title. When you choose the best words and use them well, you enhance your SEO. The first word gets you found. The ones after that get your post read.
Free-for-All Web Marketing – Part 2
October 3, 2010 by Jeff Korhan
The first post of this series focused on the Web marketing concept of freemium, and how to successfully integrate it into your small business marketing. In all of its forms, sharing is another means for giving away free content, products, or services — and it is one that you should strongly consider incorporating into […]
