As you begin to naturally develop compelling and practical content, the next step is to develop a readily identifiable style or persona to accompany it.
Archives for September 2010
Where Do You Get Your News?
September 14, 2010 by Jeff Korhan
A recent Pew Report indicates nearly 34% of the respondents in their survey are now getting their news online. This is significant for small businesses. While radio and newspaper news sources are losing ground, television is indeed holding its own. Yet, what is significant is that most small businesses have never had the financial wherewithal […]
Video Presentation Skills
September 13, 2010 by Jeff Korhan
Video presentation skills are essential for marketers these days. Used properly, video can dramatically enhance your credibility and professionalism. We tend to admire those who are engaging behind the camera; because most of us know it is not as easy as it looks. Fortunately, there are specific skills involved, and that means they can be […]
About.me and You Mr. Jones
September 12, 2010 by Jeff Korhan
About.me is a new personal profile site that is preparing to launch very soon, and they are giving you an opportunity now to claim your preferred identity. Given that the social Web is becoming increasingly personal, you should take swift action.
How Often Should I Blog?
September 9, 2010 by Jeff Korhan
To determine how often you should blog, you have to consider the three audiences you are blogging for – your fans and visitors, the search engines, and you. Blogging for Your Fans Your ideal readers have an appetite for what you are blogging. The determination you have to make is how often do they want […]
How Blogging Enhances Your Sales Presentations
September 8, 2010 by Jeff Korhan
Most people probably think of blogging as writing. Yet, after years of consistent blogging, I have come to realize that it is much more than this. The interaction and engagement associated with blogging also make it a digital form of speaking – one that can significantly enhance your sales presentations with any size audience. More […]
Marketing with New Media in Mind
September 7, 2010 by Jeff Korhan
You have so many more options with new media for monitoring and tapping into the minds (and hearts) of your prospects and customers. The key is to have a strategy for using these tools to achieve the right frequency, sequence, and periodic calls to action that help you to grow your small business community.
Fusing is Confusing: How To Uncomplicate Your Marketing
September 6, 2010 by Jeff Korhan
It is essential that your potential customers instantly get what your company is all about – what you do and why you are a best choice what they want. This is especially relevant these days when more of your marketing is happening online. The words you use have to be carefully chosen.
A Blog for a Long Weekend
September 3, 2010 by Jeff Korhan
Here in the United States we are gearing up for, or have already engaged in activities for a three-day weekend. These are those times when you can find a new gear, recharge your batteries, and otherwise refresh your ability to better do what you do best. I'm joining friends tomorrow at their cabin in the […]
Still Don't Get Social Media? Try This
September 2, 2010 by Jeff Korhan
The idea with marketing is that it makes your sales process easier, because good marketing “pre-sells” your product or service. The greatest value of social media is not necessarily to “pre-sell” – but to “pre-humanize.” In other words, social media is best used to personalize the sales and marketing process.
