A few months ago I wondered if location-based (LB) platforms like Foursquare could be used to maximize engagement at conventions and other events. It turns out I was not alone. Meet Double Dutch – “The only white label, location-based iPhone app.” Note: Due out this summer is an HTML5 app that will allow use of […]
Archives for June 2010
Why You Should Trust the Social Networks
June 2, 2010 by Jeff Korhan
Really, what is this thing we call social media? Be honest; have you ever heard two people offer up the the same definition? The responses you receive will undoubtedly be sprinkled with descriptors that include: Influence Authority Authenticity Transparency Sharing Community Collaboration Connections Friends Followers Interaction Engagement Trust Technology Technology That last one doesn't seem […]
Inhabiting a Social Media Territory
June 1, 2010 by Jeff Korhan
Having a primary channel on the social Web where you focus your existence is often referred to as a social media hub. The idea of a hub is one that anyone can quickly grasp. It is valid from the standpoint of building an effective strategy, yet it is lacking when it comes to the human […]
