Archives for May 2010

Small Business Marketing Talk – #6

"Okay you guys, if I'm not following you, it's because you're not engaging. Get it together, say hello, already. Let's get to know each other." When I read that quote on Twitter a few weeks ago, I smiled – and practically burst out laughing.  This was the most refreshing Tweet I had seen in a […]

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How to Rewrite Your Life Story with Social Media

Lately I have been reading several books that have helped me to gain new insights into storytelling. And lately many of us have been commenting about the latest trends in social media, most of which pertain to privacy.  After the initial outrage over the loss of privacy through such technologies such as Google Buzz and […]

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The System is Broken

Today my son received a surprising offer of a full scholarship to attend a major university. This is like winning the lottery – sort of.  The problem is he couldn't accept it if he wanted to because all scholarships have to be accepted by May 1st.  (besides, he has accepted an offer from another)  What […]

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Everybody Deserves a Day Off

Today I got out of bed at 3:30 a.m. to work on two article deadlines before attending a special ceremony at 6:30 a.m. that honored my son Zak and 19 other Naperville high school students that were chosen as student leaders from the 4,400 student body. This was a proud moment. I worked the rest […]

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Are You From the Future – Robert Scoble

This is not a typical post for me.   Normally, I am providing original, in-depth commentary on the human aspects of using social media for your small business.  Occasionally, I will carefully explain how a piece of this technology works.  And I have every intention of doing that for Google Apps in the very near future. […]

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Small Business Marketing Speaker

Do your friends and neighbors know what you really do for a living?  I’m going to suggest that they don’t.  And I’ll even take that one step further to include your family.  Really?  Yes, REALLY! If you read some of the commentary on the social Web, or pay attention to stray comments at business networking […]

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Your Blog Personality

Your blog has a personality that is more obvious than you may realize.  While you are most likely focused on the words you use, there are subtle indications that come through from how you say it. Let's take a look at my blog to give you an idea of how this works.   Titles, Headings, […]

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You Are the Reason I Am Here

When I shared my thoughts yesterday on why I don't have a Facebook Fan page for my business, there was one insight in particular that resonated with more than a few of you.  Here is exactly what I said: When you take our unique personalities – what serves to engage us with other like-minded people, […]

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Why I Don't Have a Facebook Fan Page

Many of you have asked me why I don't have a Facebook Fan Page for my business?   It is an excellent question that deserves a thoughtful response. Here are a few reasons that immediately come to mind. Strategy The focus of my content generation for the social Web is jeffkorhan.com – this blog.  This is […]

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No Social Media Take-Backs

As we become increasingly connected to each other on this social Web, the likelihood of us staying connected is inevitable.  There will be no take-backs. There is a stickiness to the Web.  Whatever gets indexed has some serious staying power.  And that means our Web relationships have some serious staying power, which of course is […]

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