Because I can. People often wonder why bloggers continue to ply their craft, regardless of who may be reading. I've given other excuses, such as the fact that Google is always reading my blogs. That means that somebody, someday will read them. But that's not enough to sustain the effort. And when I say effort, […]
Archives for December 2009
Small Business Trends for 2010
The Trends in a Nutshell No. 1: Human-Centric Businesses Business used to be about companies. Now its about people. No. 2: Collaborative Markets Markets are no longer about selling to buyers, but collaborating with them to develop better and more sustainable solutions. No. 3: Sustainable Communities Organizations of people are evolving from exclusivity to inclusiveness. […]
Why Tiger Woods Will Save His Marriage
It's a competition. And this is one contest he needs to win. Tiger knows there is no way to easily regain his confidence on the golf course without rebuilding the foundation that supports it. The Tiger Woods brand was formed when his primary relationship was with golf and himself. That has changed. Clearly, he will […]
The 100% Solution
When was the last time you considered how you can deliver a perfect solution for your customer? While this is a lofty goal that you may never achieve, it is possible. And having the intention alone makes it that much more attainable. Thoughts do have a way of attracting more thoughts that can manifest into […]
Getting Comfortable with Authenticity
Show me what you can do? These words are typical of what you may hear from a coach, your boss, or a prospect and customer. These words are intended to reveal what makes you worth being a member of a team, a community, or an organization. This is the foundation that shapes your personal brand. […]
Social Media is the New Street Smart
If you have been in business for a while, you probably have more skills for successfully using social media than the crowd that is gaga over the technology. You have learned through pragmatic business experience how to get results in your business. You know that these are human beings you are communicating with, and it […]
Do You Trust Advertising or Friends?
What's the first thing you do when you see an interesting ad? You call a friend to see if they will validate the product or service. We have always looked to our friends to get their opinions because we know their frame of reference and we trust them. With the advent of social media this […]
The Easiest Internet Marketing Mistake to Fix
It’s your signature. While many of us communicate more than we ever imagined via messages on Twitter, LinkedIn, Facebook, and many other networks, we still rely on email as our main communication stream. Regardless of your social media savvy, you will surely agree that you still send more business proposals via email than any other […]
My No-Risk Business Model for This Economy
This is the time of year when you are finishing up, actively involved with, or at least thinking about your business plans for next year. If you have been in business for a while, you know with certainty that business in the future will be dramatically different as a result of at least two influences […]
What You Should Do When You Get Here
What is social media? This is a question that I am asked to address in too many of my presentations. It's a question that makes me want to stick a fork in my ear. Maybe the reason is that you can easily learn the basics of this topic and any other by jumping on the […]
